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Home : CAB Research : Advertising Expenditures
1Q '07 Top TV and Cable Product Categories vs. Year Ago
| TOP
10 TELEVISION CATEGORIES |
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1Q07 |
1Q06 |
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CATEGORY |
$(000) |
$(000) |
(+/-) |
% Change |
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| 1 |
AUTOMOTIVE |
$820,774.2 |
$920,715.4 |
-$99,941.2 |
-10.9% |
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| 2 |
MEDICINES |
$713,515.3 |
$631,703.4 |
$81,811.9 |
13.0% |
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| 3 |
TELECOMMUNICATIONS |
$506,709.1 |
$564,924.4 |
-$58,215.3 |
-10.3% |
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| 4 |
RESTAURANTS |
$417,672.7 |
$447,145.6 |
-$29,472.9 |
-06.6% |
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| 5 |
FINANCIAL |
$412,251.5 |
$458,657.9 |
-$46,406.4 |
-10.1% |
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| 6 |
GOVERNMENT |
$395,117.4 |
$396,378.0 |
-$1,260.6 |
-00.3% |
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| 7 |
MEDIA/ADV |
$382,975.2 |
$350,339.8 |
$32,635.4 |
09.3% |
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| 8 |
RETAIL |
$274,310.7 |
$290,620.0 |
-$16,309.3 |
-05.6% |
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| 9 |
INSURANCE |
$209,404.2 |
$201,713.7 |
$7,690.5 |
03.8% |
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| 10 |
BEVERAGES |
$204,442.5 |
$245,021.0 |
-$40,578.5 |
-16.6% |
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| TOP
5 HIGHEST INCREASES |
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1Q07 |
1Q06 |
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CATEGORY |
$(000) |
$(000) |
(+/-) |
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| 1 |
MEDICINES |
$713,515.3 |
$631,703.4 |
$81,811.9 |
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| 2 |
COMPUTER |
$153,422.8 |
$109,261.1 |
$44,161.7 |
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| 3 |
MEDIA/ADV |
$382,975.2 |
$350,339.8 |
$32,635.4 |
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| 4 |
GENERAL |
$22,056.7 |
$5,874.3 |
$16,182.4 |
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| 5 |
FITNESS/DIET |
$11,861.6 |
$1,266.3 |
$10,595.3 |
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| TOP
10 CABLE CATEGORIES |
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1Q07 |
1Q06 |
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CATEGORY |
$(000) |
$(000) |
(+/-) |
% Change |
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| 1 |
MEDICINES |
$304,015.0 |
$259,441.1 |
$44,573.9 |
17.2% |
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| 2 |
AUTOMOTIVE |
$240,079.8 |
$268,782.6 |
-$28,702.8 |
-10.7% |
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| 3 |
TELECOMMUNICATIONS |
$238,430.5 |
$237,809.1 |
$621.4 |
00.3% |
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| 4 |
FINANCIAL |
$226,739.7 |
$224,882.2 |
$1,857.5 |
00.8% |
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| 5 |
MEDIA/ADV |
$217,689.4 |
$181,220.9 |
$36,468.5 |
20.1% |
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| 6 |
RESTAURANTS |
$195,018.7 |
$179,420.4 |
$15,598.3 |
08.7% |
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| 7 |
INSURANCE |
$186,126.5 |
$140,273.4 |
$45,853.1 |
32.7% |
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| 8 |
RETAIL |
$146,036.9 |
$145,600.1 |
$436.8 |
00.3% |
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| 9 |
PUB.TRANSPORATION |
$125,494.6 |
$129,823.9 |
-$4,329.3 |
-03.3% |
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| 10 |
PREPARED FOODS |
$124,554.0 |
$106,799.4 |
$17,754.6 |
16.6% |
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| TOP
5 CABLE INCREASES |
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1Q07 |
1Q06 |
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CATEGORY |
$(000) |
$(000) |
(+/-) |
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| 1 |
INSURANCE |
$186,126.5 |
$140,273.4 |
$45,853.1 |
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| 2 |
MEDICINES |
$304,015.0 |
$259,441.1 |
$44,573.9 |
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| 3 |
MEDIA/ADV |
$217,689.4 |
$181,220.9 |
$36,468.5 |
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| 4 |
SCHOOLS |
$51,897.4 |
$32,469.4 |
$19,428.0 |
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| 5 |
PREPARED FOODS |
$124,554.0 |
$106,799.4 |
$17,754.6 |
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| Source: CAB analysis
of TNS. |
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