| TELEVISION
ADVERTISING REVENUES |
|
|
| Quarter after quarter,
National Television generates over $11 Billion in advertising revenues,
down |
| slightly from year
ago. Cable is the lone gainer this quarter - up 10%. |
| |
|
|
|
|
|
|
| |
1Q07
$(000) |
1Q06
$(000) |
% Change |
+/-
Change |
|
|
| Broadcast TV |
$6,388,267.2 |
$6,869,818.3 |
-07.0% |
-$481,551.1 |
|
|
| Share % |
56.0% |
59.3% |
-05.6% |
|
|
|
| Syndication TV |
$986,757.9 |
$1,048,620.8 |
-05.9% |
-$61,862.9 |
|
|
| Share % |
08.7% |
09.1% |
-04.4% |
|
|
|
| Cable TV |
$4,021,553.7 |
$3,659,557.2 |
09.9% |
$361,996.5 |
|
|
| Share % |
35.2% |
31.7% |
11.0% |
|
|
|
| |
|
|
|
|
|
|
| Grand Total |
$11,396,578.8 |
$11,577,996.3 |
-01.6% |
-$181,417.5 |
|
|
| Source: CAB analysis
of TNS data. |
