Home : CAB Research : Advertising Expenditures
2Q '01 Top 20 Cable Advertiser Gainers
CABLE ADVERTISER INCREASES |
2Q '01 vs 2Q '00 |
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$(000) |
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RANK |
ADVERTISER |
2Q '01 |
2Q '00 |
$ CHANGE % CHANGE |
1 |
AOL TIME WARNER INC |
$71,717.8 |
$32,800.7 |
$38,917.1 |
118.6% |
2 |
MIND & SPIRIT INC |
$37,009.3 |
$0.0 |
$37,009.3 |
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3 |
AT&T CORP |
$49,848.4 |
$27,092.5 |
$22,755.9 |
84.0% |
4 |
JOHNSON & JOHNSON |
$48,713.3 |
$34,278.7 |
$14,434.6 |
42.1% |
5 |
COMPAQ COMPUTER CORP |
$16,415.5 |
$3,274.6 |
$13,140.9 |
401.3% |
6 |
RAZOR & TIE MUSIC |
$15,111.7 |
$2,561.8 |
$12,549.9 |
489.9% |
7 |
AMERIDEBT |
$13,458.1 |
$1,155.9 |
$12,302.2 |
1064.3% |
8 |
PROCTER & GAMBLE CO |
$59,235.9 |
$46,986.3 |
$12,249.6 |
26.1% |
9 |
FORD MOTOR CO |
$47,001.2 |
$34,775.2 |
$12,226.0 |
35.2% |
10 |
PFIZER INC |
$43,786.5 |
$32,026.7 |
$11,759.8 |
36.7% |
11 |
CLOROX CO |
$24,550.9 |
$15,797.2 |
$8,753.7 |
55.4% |
12 |
SYLVAN LEARNING SYSTEMS INC |
$14,618.6 |
$6,523.7 |
$8,094.9 |
124.1% |
13 |
ING GROEP NV |
$8,051.3 |
$0.0 |
$8,051.3 |
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14 |
FUJI HEAVY INDUSTRIES LTD |
$15,998.7 |
$8,007.0 |
$7,991.7 |
99.8% |
15 |
KIA MOTORS CORP |
$12,387.7 |
$4,467.3 |
$7,920.4 |
177.3% |
16 |
COCA-COLA CO |
$25,410.4 |
$17,619.2 |
$7,791.2 |
44.2% |
17 |
RECKITT BENCKISER PLC |
$13,109.1 |
$5,498.7 |
$7,610.4 |
138.4% |
18 |
PROGRESSIVE CORP |
$21,089.8 |
$13,637.8 |
$7,452.0 |
54.6% |
19 |
APOLLO GROUP |
$7,212.6 |
$0.0 |
$7,212.6 |
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20 |
DDM INC |
$7,365.6 |
$359.0 |
$7,006.6 |
1951.7% |
Source: CAB compilation of AdSpender data
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