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Home : CAB Research : Advertising Expenditures
2Q '01 Top 50 Cable Advertisers
TOP 50 CABLE ADVERTISERS OF 2Q '01 |
| APRIL - JUNE 2001 |
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| RANK |
ADVERTISER |
$ (000) |
| 1 |
PHILIP MORRIS COS INC |
$81,536.6 |
| 2 |
AOL TIME WARNER INC |
$71,717.8 |
| 3 |
GENERAL MOTORS CORP |
$71,253.6 |
| 4 |
PROCTER & GAMBLE CO |
$59,235.9 |
| 5 |
AT&T CORP |
$49,848.4 |
| 6 |
JOHNSON & JOHNSON |
$48,713.3 |
| 7 |
FORD MOTOR CO |
$47,001.2 |
| 8 |
PFIZER INC |
$43,786.5 |
| 9 |
MIND & SPIRIT INC |
$37,009.3 |
| 10 |
WORLDCOM INC |
$36,966.4 |
| 11 |
DAIMLERCHRYSLER AG |
$31,097.0 |
| 12 |
GLAXOSMITHKLINE PLC |
$30,422.8 |
| 13 |
GENERAL MILLS INC |
$30,309.3 |
| 14 |
UNILEVER |
$28,550.9 |
| 15 |
WALT DISNEY CO |
$27,641.6 |
| 16 |
NATIONAL AMUSEMENTS INC |
$26,856.1 |
| 17 |
PEPSICO INC |
$26,338.0 |
| 18 |
SONY CORP |
$25,856.1 |
| 19 |
COCA-COLA CO |
$25,410.4 |
| 20 |
CLOROX CO |
$24,550.9 |
| 21 |
KELLOGG CO |
$22,895.7 |
| 22 |
SEARS ROEBUCK & CO |
$21,552.0 |
| 23 |
SCHERING-PLOUGH CORP |
$21,452.4 |
| 24 |
PROGRESSIVE CORP |
$21,089.8 |
| 25 |
TOYOTA MOTOR CORP |
$21,051.4 |
| 26 |
US GOVT |
$19,950.8 |
| 27 |
AMERICAN HOME PDTS CORP |
$19,888.1 |
| 28 |
TRICON GLOBAL RESTAURANTS INC |
$19,513.9 |
| 29 |
HONDA MOTOR CO LTD |
$18,985.8 |
| 30 |
SPRINT CORP |
$18,949.2 |
| 31 |
NESTLE SA |
$18,805.2 |
| 32 |
WAL-MART STORES INC |
$18,054.5 |
| 33 |
PHARMACIA CORP |
$17,889.6 |
| 34 |
MCDONALDS CORP |
$17,574.2 |
| 35 |
DIAGEO PLC |
$16,776.9 |
| 36 |
COMPAQ COMPUTER CORP |
$16,415.5 |
| 37 |
FUJI HEAVY INDUSTRIES LTD |
$15,998.7 |
| 38 |
NISSAN MOTOR CO LTD |
$15,874.8 |
| 39 |
NOVARTIS AG |
$15,321.9 |
| 40 |
RAZOR & TIE MUSIC |
$15,111.7 |
| 41 |
MATTEL INC |
$14,805.2 |
| 42 |
SYLVAN LEARNING SYSTEMS INC |
$14,618.6 |
| 43 |
CASTALIAN MUSIC |
$14,501.2 |
| 44 |
MICROSOFT CORP |
$14,413.3 |
| 45 |
AMERICAN EXPRESS CO |
$14,105.0 |
| 46 |
CENDANT CORP |
$13,688.8 |
| 47 |
MARS INC |
$13,516.6 |
| 48 |
AMERIDEBT |
$13,458.1 |
| 49 |
ADOLPH COORS CO |
$13,217.9 |
| 50 |
VIVENDI UNIVERSAL SA |
$13,135.2 |
Source: CAB compilation of AdSpender data
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