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Home : CAB Research : Advertising Expenditures
2Q '01 Top TV and Cable Product Categories vs. Year Ago
TOTAL TELEVISION CATEGORY OVERVIEW |
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THE TOP 10 TOTAL TELEVISION CATEGORIES FOR 2Q ’01 |
All amounts are displayed in (000) |
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| Rank |
Category |
2Q ‘01 |
2Q ‘00 |
$ Change |
% Change |
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| 1 |
AUTOS, AUTO ACCESS & EQUIP |
$1,023,793.1 |
$1,048,740.9 |
-$24,947.8 |
-2.4% |
| 2 |
MEDICINES & PROPRIETARY REMEDIES |
$876,614.4 |
$757,658.3 |
$118,956.1 |
15.7% |
| 3 |
MEDIA & ADVERTISING |
$534,458.5 |
$556,541.2 |
-$22,082.7 |
-4.0% |
| 4 |
RESTAURANTS |
$526,789.2 |
$470,035.9 |
$56,753.3 |
12.1% |
| 5 |
FINANCIAL |
$457,872.6 |
$524,888.7 |
-$67,016.1 |
-12.8% |
| 6 |
RETAIL |
$434,627.6 |
$403,237.9 |
$31,389.7 |
7.8% |
| 7 |
BEVERAGES |
$353,336.8 |
$335,540.8 |
$17,796.0 |
5.3% |
| 8 |
TELECOMMUNICATIONS |
$315,915.3 |
$331,796.6 |
-$15,881.3 |
-4.8% |
| 9 |
COMPUTERS, SOFTWARE, INTERNET |
$292,518.8 |
$407,841.9 |
-$115,323.1 |
-28.3% |
| 10 |
BEER & WINE |
$266,423.9 |
$196,266.3 |
$70,157.6 |
35.7% |
THE TOP 5 HIGHEST $ INCREASES: |
All amounts are displayed in (000) |
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| Rank |
Category |
2Q ’01 |
2Q ’00 |
$ Change |
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| 1 |
MEDICINES & PROPRIETARY REMEDIES |
$876,614.4 |
$757,658.3 |
$118,956.1 |
| 2 |
BEER & WINE |
$266,423.9 |
$196,266.3 |
$70,157.6 |
| 3 |
RESTAURANTS |
$526,789.2 |
$470,035.9 |
$56,753.3 |
| 4 |
COSMETICS & BEAUTY AIDS |
$198,238.8 |
$159,527.7 |
$38,711.1 |
| 5 |
DISCOUNT DEPT & VARIETY STORES |
$145,501.6 |
$107,029.4 |
$38,472.2 |
CABLE TELEVISION CATEGORY OVERVIEW |
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THE TOP 10 CABLE CATEGORIES FOR 2Q ’01 |
All amounts are displayed in (000) |
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| Rank |
Category |
2Q ‘01 |
2Q ‘00 |
$ Change |
% Change |
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| 1 |
AUTO, AUTO ACCESS & EQUIP |
$309,350.4 |
$297,570.0 |
$11,780.4 |
4.0% |
| 2 |
MEDICINES & PROPRIETARY REMEDIES |
$217,578.9 |
$190,901.0 |
$26,677.9 |
14.0% |
| 3 |
FINANCIAL |
$202,103.1 |
$253,544.7 |
-$51,441.6 |
-20.3% |
| 4 |
DIRECT RESPONSE COMPANIES |
$170,193.9 |
$149,982.6 |
$20,211.3 |
13.5% |
| 5 |
RETAIL |
$156,957.0 |
$152,450.8 |
$4,506.2 |
3.0% |
| 6 |
MEDIA & ADVERTISING |
$151,922.4 |
$164,270.1 |
-$12,347.7 |
-7.5% |
| 7 |
TELECOMMUNICATIONS |
$133,130.9 |
$114,211.9 |
$18,919.0 |
16.6% |
| 8 |
RESTAURANTS |
$118,421.5 |
$104,380.1 |
$14,041.4 |
13.5% |
| 9 |
MISC SERVICES & AMUSEMENTS |
$109,819.2 |
$96,886.6 |
$12,932.6 |
13.3% |
| 10 |
PUBLIC TRANS, HOTELS & RESORTS |
$102,077.0 |
$90,177.0 |
$11,900.0 |
13.2% |
THE TOP 5 HIGHEST $ INCREASES: |
All amounts are displayed in (000) |
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| Rank |
Category |
2Q ‘01 |
2Q ‘00 |
$ Change |
% Change |
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| 1 |
MEDICINES & PROPRIETARY REMEDIES |
$217,578.9 |
$190,901.0 |
$26,677.9 |
14.0% |
| 2 |
SCHOOLS, CAMPS, SEMINARS |
$33,974.5 |
$13,505.4 |
$20,469.1 |
151.6% |
| 3 |
DIRECT RESPONSE COMPANIES |
$170,193.9 |
$149,982.6 |
$20,211.3 |
13.5% |
| 4 |
TELECOMMUNICATIONS |
$133,130.9 |
$114,211.9 |
$18,919.0 |
16.6% |
| 5 |
COSMETICS & BEAUTY AIDS |
$41,218.9 |
$26,193.4 |
$15,025.5 |
57.4% |
CATEGORIES WITH CABLE INCREASES |
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| Listed below are the Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. |
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Cable Share |
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Broadcast Share |
Syndication Share |
| Category |
2Q ‘01 |
2Q ‘00 |
+ / - |
2Q ‘01 |
2Q ‘00 |
+ / - |
2Q ’01 |
2Q ’00 |
+ / - |
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| General |
34.8% |
17.2% |
+17.5% |
61.4% |
72.9% |
-11.6% |
3.9% |
9.8% |
-6.0% |
| Food & Beverages: Comb Copy |
56.0% |
38.7% |
+17.3% |
44.0% |
61.3% |
-17.3% |
0.0% |
0.0% |
0.0% |
| Schools, Camps, Seminars |
74.8% |
57.8% |
+17.0% |
5.7% |
14.2% |
-8.5% |
19.5% |
28.0% |
-8.5% |
| Gov’t, Politics & Organizations |
33.3% |
24.2% |
+9.2% |
59.5% |
60.7% |
-1.2% |
7.2% |
15.2% |
-8.0% |
| Prepared Foods |
39.7% |
32.5% |
+7.3% |
46.2% |
52.6% |
-6.5% |
14.1% |
14.9% |
-0.8% |
| Household Furnishings/Access |
47.7% |
41.5% |
+6.2% |
50.7% |
55.5% |
-4.8% |
1.6% |
2.9% |
-1.4% |
| Personal Hygiene & Health |
28.7% |
23.4% |
+5.3% |
53.1% |
59.0% |
-5.9% |
18.2% |
17.6% |
0.6% |
| Cosmetics & Beauty Aids |
20.8% |
16.4% |
+4.4% |
68.1% |
72.4% |
-4.3% |
11.1% |
11.2% |
-0.1% |
| Household App, Equip/Utensils |
32.3% |
28.1% |
+4.2% |
54.7% |
58.9% |
-4.2% |
12.9% |
13.0% |
-0.1% |
Source: CAB compilation of CMR Data
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