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Home : CAB Research : Advertising Expenditures
2Q '02 Top TV and Cable Product Categories vs. Year Ago
TOTAL TELEVISION CATEGORY OVERVIEW |
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The Top 10 Total Television Categories for 2Q ‘02 |
All amounts are displayed in (000) |
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| Rank |
Category |
2Q ‘02 |
2Q ‘01 |
$ Change |
% Change |
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| 1 |
AUTOS, AUTO ACCESS & EQUIP |
$972,878.8 |
$1,022,570.8 |
-$49,692.0 |
-4.9% |
| 2 |
MEDICINES & PROPRIETARY REMEDIES |
$782,852.7 |
$876,201.4 |
-$93,348.7 |
-10.7% |
| 3 |
RESTAURANTS |
$496,109.8 |
$526,099.3 |
-$29,989.5 |
-5.7% |
| 4 |
MEDIA & ADVERTISING |
$489,826.1 |
$533,880.0 |
-$44,053.9 |
-8.3% |
| 5 |
FINANCIAL |
$462,988.9 |
$474,837.7 |
-$11,848.8 |
-2.5% |
| 6 |
RETAIL |
$388,417.2 |
$434,112.4 |
-$45,695.2 |
-10.5% |
| 7 |
TELECOMMUNICATIONS |
$350,484.7 |
$315,447.4 |
$35,037.3 |
11.1% |
| 8 |
DIRECT RESPONSE COMPANIES |
$342,488.8 |
$251,095.6 |
$91,393.2 |
36.4% |
| 9 |
BEVERAGES |
$315,248.2 |
$353,477.9 |
-$38,229.7 |
-10.8% |
| 10 |
PERSONAL HYGIENE & HEALTH |
$275,607.7 |
$216,088.9 |
$59,518.8 |
27.5% |
| Highest $ Increases: |
All amounts are displayed in (000) |
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| Category |
2Q ‘02 |
2Q ‘01 |
$ Change |
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| DIRECT RESPONSE COMPANIES |
$342,488.8 |
$251,095.6 |
$91,393.2 |
| HOUSEHOLD SOAPS, CLEANSERS & POLISHES |
$168,446.8 |
$105,267.2 |
$63,179.6 |
| PERSONAL HYGIENE & HEALTH |
$275,607.7 |
$216,088.9 |
$59,518.8 |
| TELECOMMUNICATIONS |
$350,484.7 |
$315,447.4 |
$35,037.3 |
| PUBLIC TRANSPORTATION, HOTELS & RESORTS |
$189,916.6 |
$158,537.8 |
$31,378.8 |
CABLE TELEVISION CATEGORY OVERVIEW |
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The Top 10 Cable Television Categories for 2Q ‘02 |
All amounts are displayed in (000) |
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| Rank |
Category |
2Q ‘02 |
2Q ‘01 |
$ Change |
% Change |
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| 1 |
AUTO, AUTO ACCESS & EQUIP |
$269,195.9 |
$308,128.1 |
-$38,932.2 |
-12.6% |
| 2 |
DIRECT RESPONSE COMPANIES |
$246,297.6 |
$171,331.4 |
$74,966.2 |
43.8% |
| 3 |
FINANCIAL |
$204,071.7 |
$205,317.9 |
-$1,246.2 |
-0.6% |
| 4 |
MEDICINES & PROPRIETARY REMEDIES |
$173,882.5 |
$217,259.9 |
-$43,377.4 |
-20.0% |
| 5 |
MEDIA & ADVERTISING |
$142,023.8 |
$149,347.9 |
-$7,324.1 |
-4.9% |
| 6 |
TELECOMMUNICATIONS |
$128,119.9 |
$132,663.0 |
-$4,543.1 |
-3.4% |
| 7 |
RETAIL |
$127,073.3 |
$156,441.8 |
-$29,368.5 |
-18.8% |
| 8 |
PUBLIC TRANS, HOTELS & RESORTS |
$109,124.4 |
$101,798.7 |
$7,325.7 |
7.2% |
| 9 |
RESTAURANTS |
$106,813.3 |
$117,731.6 |
-$10,918.3 |
-9.3% |
| 10 |
INSURANCE & REAL ESTATE |
$78,306.8 |
$93,468.9 |
-$15,162.1 |
-16.2% |
The following categories led the way in terms of Dollar Growth |
| All amounts are displayed in (000) |
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| Rank |
Category |
2Q ‘02 |
2Q ‘01 |
$ Change |
% Change |
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| 1 |
DIRECT RESPONSE COMPANIES |
$246,297.6 |
$171,331.4 |
$74,966.2 |
43.8% |
| 2 |
HOUSEHOLD SOAPS, CLEANSERS & POLISH |
$49,194.0 |
$32,182.9 |
$17,011.1 |
52.9% |
| 3 |
DEPARTMENT STORES |
$25,047.4 |
$14,959.3 |
$10,088.1 |
67.4% |
| 4 |
PERSONAL HYGIENE & HEALTH |
$71,595.8 |
$62,074.3 |
$9,521.5 |
15.3% |
| 5 |
AUDIO & VIDEO EQUIPMENT & SUPPLIES |
$47,517.6 |
$38,064.9 |
$9,452.7 |
24.8% |
CABLE TELEVISION |
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| Listed below are the categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. |
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Cable Share |
Broadcast Share |
Syndicated Share |
| Category |
2Q ‘02 |
2Q ‘01 |
+ / - |
2Q ‘02 |
2Q ‘01 |
+ / - |
2Q ‘02 |
2Q ‘01 |
+ / - |
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| FOOD & BEVERAGES: COMB |
87.4% |
56.0% |
+31.4% |
12.6% |
44.0% |
-31.4% |
0.0% |
0.0% |
0.0% |
| MISC MERCHANDISE |
58.4% |
52.2% |
+6.2% |
40.4% |
46.2% |
-5.8% |
1.7% |
1.2% |
0.5% |
| AUDIO & VIDEO EQUIP & SUPP |
39.8% |
33.6% |
+6.2% |
52.4% |
61.3% |
-8.9% |
4.8% |
8.2% |
-3.4% |
| DIRECT RESPONSE COMPANIES |
71.9% |
68.2% |
+3.7% |
12.7% |
18.7% |
-5.9% |
9.6% |
20.9% -11.3% |
| HOUSEHOLD SUPPLIES |
35.3% |
31.6% |
+3.7% |
51.8% |
59.0% |
-7.2% |
8.8% |
13.8% |
-4.9% |
| PETS, PET FOODS & SUPPLIES |
27.0% |
23.5% |
+3.5% |
55.9% |
62.4% |
-6.6% |
14.5% |
16.6% |
-2.2% |
| FOOTWEAR |
24.4% |
21.2% |
+3.2% |
75.1% |
77.7% |
-2.6% |
1.1% |
0.4% |
0.7% |
| READY-TO-WEAR |
38.6% |
35.8% |
+2.8% |
55.7% |
64.2% |
-8.5% |
0.0% |
4.0% |
-4.0% |
Source: CAB compilation of CMR Data
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