Home : CAB Research : Advertising Expenditures
2Q '03 Top 20 Cable Advertiser Gainers
CABLE ADVERTISER INCREASES |
2Q '03 vs 2Q '-02 |
$(000) |
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RANK |
ADVERTISER |
2Q '03 |
2Q '02 |
$ CHANGE |
% CHANGE |
1 |
PROCTER & GAMBLE CO |
$118,656.7 |
$83,874.4 |
$34,782.3 |
41.5% |
2 |
WORLDCOM INC |
$57,433.6 |
$35,961.1 |
$21,472.5 |
59.7% |
3 |
NOVARTIS AG |
$31,236.4 |
$10,695.3 |
$20,541.1 |
192.1% |
4 |
MICROSOFT CORP |
$28,782.3 |
$8,323.2 |
$20,459.1 |
245.8% |
5 |
PETMEDS EXPRESS INC |
$27,700.9 |
$11,440.6 |
$16,260.3 |
142.1% |
6 |
AOL TIME WARNER INC |
$68,208.6 |
$53,188.3 |
$15,020.3 |
28.2% |
7 |
PEPSICO INC |
$44,744.3 |
$32,255.1 |
$12,489.2 |
38.7% |
8 |
ALTRIA GROUP INC |
$60,165.6 |
$49,030.0 |
$11,135.6 |
22.7% |
9 |
SONY CORP |
$34,155.1 |
$23,565.3 |
$10,589.8 |
44.9% |
10 |
UNIVERSAL ORLANDO |
$11,125.4 |
$1,155.9 |
$9,969.5 |
862.5% |
11 |
NISSAN MOTOR CO LTD |
$19,413.0 |
$9,471.8 |
$9,941.2 |
105.0% |
12 |
MCDONALDS CORP |
$20,427.0 |
$10,556.2 |
$9,870.8 |
93.5% |
13 |
COCA-COLA CO |
$24,802.0 |
$15,071.1 |
$9,730.9 |
64.6% |
14 |
E-LOAN INC |
$9,568.1 |
$0.0 |
$9,568.1 |
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15 |
EARTHLINK INC |
$9,933.3 |
$400.6 |
$9,532.7 |
2379.6% |
16 |
BOSLEY MEDICAL INSTITUTE |
$10,248.5 |
$830.4 |
$9,418.1 |
1134.2% |
17 |
JOHNSON & JOHNSON |
$44,406.5 |
$35,330.5 |
$9,076.0 |
25.7% |
18 |
HONDA MOTOR CO LTD |
$32,606.5 |
$23,590.7 |
$9,015.8 |
38.2% |
19 |
VERIZON COMMUNICATIONS |
$21,180.3 |
$12,278.1 |
$8,902.2 |
72.5% |
20 |
DEUTSCHE TELEKOM AG |
$8,713.3 |
$0.0 |
$8,713.3 |
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Source: CAB compilation of AdSpender data
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