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Home : CAB Research : Advertising Expenditures
2Q '03 Top 50 Cable Advertisers
TOP 50 CABLE ADVERTISERS OF 2Q '03 |
| APRIL - JUNE 2003 |
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| RANK |
ADVERTISER |
$(000) |
| 1 |
PROCTER & GAMBLE CO |
$118,656.7 |
| 2 |
GENERAL MOTORS CORP |
$97,815.9 |
| 3 |
AOL TIME WARNER INC |
$68,208.6 |
| 4 |
ALTRIA GROUP INC |
$60,165.6 |
| 5 |
WORLDCOM INC |
$57,433.6 |
| 6 |
PEPSICO INC |
$44,744.3 |
| 7 |
JOHNSON & JOHNSON |
$44,406.5 |
| 8 |
PFIZER INC |
$38,600.8 |
| 9 |
SONY CORP |
$34,155.1 |
| 10 |
GLAXOSMITHKLINE PLC |
$33,187.8 |
| 11 |
HONDA MOTOR CO LTD |
$32,606.5 |
| 12 |
GENERAL MILLS INC |
$31,830.0 |
| 13 |
NOVARTIS AG |
$31,236.4 |
| 14 |
DELL COMPUTER CORP |
$28,950.6 |
| 15 |
SEARS ROEBUCK & CO |
$28,828.7 |
| 16 |
MICROSOFT CORP |
$28,782.3 |
| 17 |
NATIONAL AMUSEMENTS INC |
$28,311.2 |
| 18 |
NESTLE SA |
$27,741.9 |
| 19 |
PETMEDS EXPRESS INC |
$27,700.9 |
| 20 |
UNILEVER |
$27,581.1 |
| 21 |
DAIMLERCHRYSLER AG |
$27,121.8 |
| 22 |
FORD MOTOR CO |
$27,060.5 |
| 23 |
WALT DISNEY CO |
$26,631.8 |
| 24 |
YUM BRANDS INC |
$26,532.0 |
| 25 |
COCA-COLA CO |
$24,802.0 |
| 26 |
VIVENDI UNIVERSAL SA |
$23,287.4 |
| 27 |
US GOVT |
$23,004.9 |
| 28 |
RECKITT BENCKISER PLC |
$22,428.2 |
| 29 |
KELLOGG CO |
$22,223.7 |
| 30 |
HOME DEPOT INC |
$21,547.2 |
| 31 |
CLOROX CO |
$21,488.5 |
| 32 |
VERIZON COMMUNICATIONS |
$21,180.3 |
| 33 |
MARS INC |
$21,127.7 |
| 34 |
PROGRESSIVE CORP |
$20,961.0 |
| 35 |
TOYOTA MOTOR CORP |
$20,583.7 |
| 36 |
MCDONALDS CORP |
$20,427.0 |
| 37 |
NISSAN MOTOR CO LTD |
$19,413.0 |
| 38 |
NEWS CORP LTD |
$18,281.3 |
| 39 |
SCHERING-PLOUGH CORP |
$18,030.9 |
| 40 |
CENDANT CORP |
$17,939.1 |
| 41 |
LOWES COS INC |
$17,755.4 |
| 42 |
CADBURY SCHWEPPES PLC |
$16,884.4 |
| 43 |
SABMILLER PLC |
$16,600.0 |
| 44 |
AMERICAN EXPRESS CO |
$16,588.5 |
| 45 |
WAL-MART STORES INC |
$16,502.7 |
| 46 |
GATEWAY INC |
$15,892.3 |
| 47 |
LOREAL SA |
$15,243.5 |
| 48 |
KIA MOTORS CORP |
$15,102.8 |
| 49 |
WYETH |
$14,983.9 |
| 50 |
BERKSHIRE HATHAWAY INC |
$14,771.5 |
Source: CAB compilation of AdSpender data
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