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Home : CAB Research : Advertising Expenditures
2Q '03 Top TV and Cable Product Categories vs. Year Ago
TOTAL TELEVISION PRODUCT CATEGORY OVERVIEW |
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The Top 10 Total Television Product Categories for 2Q ‘03 |
All amounts are displayed in (000) |
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| Rank |
Category |
2Q ‘03 |
2Q ‘02 |
$ Change |
% Change |
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1 |
AUTO, AUTO ACCESS & EQUIP |
$1,161,228.2 |
$972,951.3 |
$188,276.9 |
19.4% |
| 2 |
MEDICINES & PROPRIETARY REMEDIES |
$872,250.9 |
$782,852.7 |
$89,398.2 |
11.4% |
| 3 |
RESTAURANTS |
$560,969.2 |
$496,109.8 |
$64,859.4 |
13.1% |
| 4 |
FINANCIAL |
$483,224.4 |
$462,988.9 |
$20,235.5 |
4.4% |
| 5 |
MEDIA & ADVERTISING |
$476,271.7 |
$490,806.3 |
-$14,534.6 |
-3.0% |
| 6 |
TELECOMMUNICATIONS |
$446,485.2 |
$350,484.7 |
$96,000.5 |
27.4% |
| 7 |
RETAIL |
$418,974.1 |
$388,418.4 |
$30,555.7 |
7.9% |
| 8 |
BEVERAGES |
$352,269.7 |
$315,248.2 |
$37,021.5 |
11.7% |
| 9 |
PERSONAL HYGIENE & HEALTH |
$340,703.5 |
$275,607.7 |
$65,095.8 |
23.6% |
| 10 |
COMPUTERS, SOFTWARE, INTERNET |
$238,648.9 |
$173,269.7 |
$65,379.2 |
37.7% |
Highest $ Increases: |
All amounts are displayed in (000) |
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| Category |
2Q ‘03 |
2Q ‘02 |
$ Change |
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| AUTOMOTIVE, AUTO ACCESS & EQUIP |
$1,161,228.2 |
$972,951.3 |
$188,276.9 |
| HAIR PRODUCTS & ACCESS |
$204,977.7 |
$91,476.0 |
$113,501.7 |
| TELECOMMUNICATIONS |
$446,485.2 |
$350,484.7 |
$96,000.5 |
| MEDICINES & PROPRIETARY REMEDIES |
$872,250.9 |
$782,852.7 |
$89,398.2 |
| COMPUTERS, SOFTWARE, INTERNET |
$238,648.9 |
$173,269.7 |
$65,379.2 |
CABLE TELEVISION PRODUCT CATEGORY OVERVIEW |
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The Top 10 Cable Television Product Categories for 2Q ‘03 |
All amounts are displayed in (000) |
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| Rank |
Category |
2Q ‘03 |
2Q ‘02 |
$ Change |
% Change |
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| 1 |
AUTO, AUTO ACCESS & EQUIP |
$329,183.2 |
$269,268.4 |
$59,914.8 |
22.3% |
| 2 |
MEDICINES & PROPRIETARY REMEDIES |
$199,143.1 |
$173,882.5 |
$25,260.6 |
14.5% |
| 3 |
FINANCIAL |
$193,480.4 |
$204,071.7 |
-$10,591.3 |
-5.2% |
| 4 |
TELECOMMUNICATIONS |
$145,964.9 |
$128,119.9 |
$17,845.0 |
13.9% |
| 5 |
MEDIA & ADVERTISING |
$142,387.0 |
$143,004.0 |
-$617.0 |
-0.4% |
| 6 |
RETAIL |
$136,741.0 |
$127,074.5 |
$9,666.5 |
7.6% |
| 7 |
RESTAURANTS |
$132,687.8 |
$106,813.3 |
$25,874.5 |
24.2% |
| 8 |
PUBLIC TRANS, HOTELS & RESORTS |
$132,131.8 |
$109,124.7 |
$23,007.1 |
21.1% |
| 9 |
BEVERAGES |
$103,248.3 |
$70,399.7 |
$32,848.6 |
46.7% |
| 10 |
COMPUTERS, SOFTWARE, INTERNET |
$101,266.4 |
$71,763.2 |
$29,503.2 |
41.1% |
The following product categories led the way in terms of Dollar Growth |
| All amounts are displayed in (000) |
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| Rank |
Category |
2Q ‘03 |
2Q ‘02 |
$ Change |
% Change |
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| 1 |
AUTO, AUTO ACCESS & EQUIP |
$329,183.2 |
$269,268.4 |
$59,914.8 |
22.3% |
| 2 |
BEVERAGES |
$103,248.3 |
$70,399.7 |
$32,848.6 |
46.7% |
| 3 |
MISC SERVICES & AMUSEMENTS |
$90,995.0 |
$61,092.5 |
$29,902.5 |
48.9% |
| 4 |
COMPUTERS, SOFTWARE, INTERNET |
$101,266.4 |
$71,763.2 |
$29,503.2 |
41.1% |
| 5 |
AUDIO & VIDEO EQUIP & SUPP |
$76,372.5 |
$47,534.0 |
$28,838.5 |
60.7% |
PRODUCT CATEGORIES WITH CABLE INCREASES |
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| Listed below are the Product Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. |
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Cable Share |
Broadcast Share |
Syndication Share |
Category |
2Q ’03 |
2Q ’02 |
+ |
2Q ’03 |
2Q ’02 |
- |
2Q ’03 |
2Q ’02 |
- |
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| Sporting Goods |
43.9% |
28.0% |
+15.9% |
54.2% |
69.5% |
-15.4% |
1.9% |
2.4% |
-0.5% |
| Office Machines, Furniture & Supp |
40.6% |
24.8% |
+15.8% |
49.3% |
62.6% |
-13.3% |
10.1% |
12.6% |
-2.5% |
| Toiletries, Hyg Gds, Skincare-Men |
36.0% |
21.0% |
+15.0% |
52.8% |
66.9% |
-14.1% |
11.2% |
12.1% |
-1.0% |
| General |
36.4% |
25.3% |
+11.1% |
61.4% |
71.6% |
-10.2% |
2.2% |
3.1% |
-0.9% |
| Beverages |
29.3% |
22.3% |
+7.0% |
63.5% |
70.7% |
-7.2% |
7.2% |
6.9% |
0.2% |
| Games, Toys & Hobbycraft |
59.9% |
54.1% |
+5.8% |
35.4% |
37.1% |
-1.6% |
4.7% |
8.9% |
-4.2% |
| Horticulture & Farming |
35.2% |
29.8% |
+5.4% |
54.6% |
55.0% |
-0.4% |
10.2% |
15.3% |
-5.0% |
| Hsehold Furnishings & Access |
42.9% |
38.5% |
+4.3% |
53.3% |
54.8% |
-1.5% |
3.8% |
6.7% |
-2.9% |
| Audio & Video Equip & Supp |
43.8% |
39.8% |
+4.0% |
49.3% |
52.4% |
-3.1% |
6.9% |
7.8% |
-0.9% |
| Prepared Foods |
36.8% |
32.9% |
+4.0% |
51.8% |
51.9% |
-0.1% |
11.4% |
15.3% |
-3.8% |
| Ingredients, Mixes & Seasonings |
31.0% |
27.4% |
+3.6% |
57.8% |
60.2% |
-2.4% |
11.2% |
12.4% |
-1.2% |
| Restaurants |
23.7% |
21.5% |
+2.1% |
68.8% |
69.3% |
-0.5% |
7.5% |
9.2% |
-1.7% |
| Dairy, Produce, Meat & Baked Gds |
36.2% |
35.0% |
+1.2% |
52.8% |
53.8% |
-1.0% |
11.0% |
11.2% |
-0.2% |
Source: CAB compilation of CMR Data
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