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2Q '04 Top 20 Cable Advertiser Gainers
CABLE ADVERTISER INCREASES |
2Q '04 vs 2Q '03 |
$(000) |
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RANK |
ADVERTISER |
2Q '04 |
2Q '03 |
$ CHANGE |
% CHANGE |
1 |
PROCTER & GAMBLE CO |
$169,045.8 |
$118,656.5 |
$50,389.3 |
42.5% |
2 |
DAIMLERCHRYSLER AG |
$63,582.6 |
$27,121.7 |
$36,461.0 |
134.4% |
3 |
GLAXOSMITHKLINE PLC |
$57,659.4 |
$33,187.4 |
$24,472.0 |
73.7% |
4 |
AT&T CORP |
$34,788.1 |
$12,323.3 |
$22,464.8 |
182.3% |
5 |
DELL COMPUTER CORP |
$49,768.8 |
$28,950.7 |
$20,818.1 |
71.9% |
6 |
HOME DEPOT INC |
$41,526.0 |
$21,547.2 |
$19,978.8 |
92.7% |
7 |
GILLETTE CO |
$30,260.2 |
$11,116.3 |
$19,143.8 |
172.2% |
8 |
WALT DISNEY CO |
$44,509.5 |
$26,631.9 |
$17,877.6 |
67.1% |
9 |
PEOPLEPC INC |
$18,071.0 |
$428.3 |
$17,642.7 |
4118.9% |
10 |
BERKSHIRE HATHAWAY INC |
$32,348.2 |
$14,772.1 |
$17,576.1 |
119.0% |
11 |
PETMED EXPRESS INC |
$44,267.0 |
$27,700.9 |
$16,566.1 |
59.8% |
12 |
SC JOHNSON & SON INC |
$21,565.5 |
$5,555.5 |
$16,010.1 |
288.2% |
13 |
PUBLIC SERVICE ANN |
$35,585.3 |
$21,894.5 |
$13,690.9 |
62.5% |
14 |
KELLOGG CO |
$35,232.3 |
$22,362.0 |
$12,870.3 |
57.6% |
15 |
ASTRAZENECA PLC |
$16,186.6 |
$3,529.0 |
$12,657.6 |
358.7% |
16 |
DREAMWORKS SKG |
$14,820.2 |
$3,324.3 |
$11,496.0 |
345.8% |
17 |
NOVARTIS AG |
$42,039.4 |
$31,236.6 |
$10,802.8 |
34.6% |
18 |
SBC COMMUNICATIONS INC |
$20,418.5 |
$9,938.8 |
$10,479.7 |
105.4% |
19 |
LIFEKEY INC |
$10,798.8 |
$612.0 |
$10,186.8 |
1664.4% |
20 |
NEWS CORP LTD |
$28,388.4 |
$18,281.1 |
$10,107.3 |
55.3% |
Source: CAB compilation of strADegy data
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