|
| |
 |
 |
 |
Home : CAB Research : Advertising Expenditures
2Q '04 Top 50 Cable Advertisers
TOP 50 CABLE ADVERTISERS OF 2Q '04 APRIL - JUNE 2004
RANKED BY $ |
| |
| RANK |
ADVERTISER |
$(000) |
| 1 |
PROCTER & GAMBLE CO |
$169,045.8 |
| 2 |
GENERAL MOTORS CORP |
$82,493.7 |
| 3 |
ALTRIA GROUP INC |
$65,685.7 |
| 4 |
DAIMLERCHRYSLER AG |
$63,582.6 |
| 5 |
GLAXOSMITHKLINE PLC |
$57,659.4 |
| 6 |
JOHNSON & JOHNSON |
$53,678.8 |
| 7 |
DELL COMPUTER CORP |
$49,768.8 |
| 8 |
PEPSICO INC |
$48,937.6 |
| 9 |
WALT DISNEY CO |
$44,509.5 |
| 10 |
PETMED EXPRESS INC |
$44,267.0 |
| 11 |
TIME WARNER INC |
$42,678.2 |
| 12 |
PFIZER INC |
$42,449.5 |
| 13 |
NOVARTIS AG |
$42,039.4 |
| 14 |
HOME DEPOT INC |
$41,526.0 |
| 15 |
SONY CORP |
$37,295.3 |
| 16 |
GENERAL MILLS INC |
$36,015.5 |
| 17 |
PUBLIC SERVICE ANN |
$35,585.3 |
| 18 |
KELLOGG CO |
$35,232.3 |
| 19 |
AT&T CORP |
$34,788.1 |
| 20 |
COCA-COLA CO |
$33,537.7 |
| 21 |
BERKSHIRE HATHAWAY INC |
$32,348.2 |
| 22 |
GILLETTE CO |
$30,260.2 |
| 23 |
TOYOTA MOTOR CORP |
$29,399.7 |
| 24 |
YUM BRANDS INC |
$29,250.1 |
| 25 |
GE GENERAL ELECTRIC CO |
$29,046.6 |
| 26 |
NESTLE SA |
$28,481.0 |
| 27 |
SEARS ROEBUCK & CO |
$28,435.4 |
| 28 |
NEWS CORP LTD |
$28,388.4 |
| 29 |
HONDA MOTOR CO LTD |
$27,489.9 |
| 30 |
VERIZON COMMUNICATIONS |
$27,090.2 |
| 31 |
CLOROX CO |
$27,036.0 |
| 32 |
HYUNDAI CORP |
$27,016.5 |
| 33 |
NISSAN MOTOR CO LTD |
$26,358.4 |
| 34 |
IAC/INTERACTIVECORP |
$25,350.5 |
| 35 |
NATIONAL AMUSEMENTS INC |
$24,977.1 |
| 36 |
FORD MOTOR CO |
$24,644.1 |
| 37 |
RECKITT BENCKISER PLC |
$24,620.4 |
| 38 |
MCDONALDS CORP |
$24,533.2 |
| 39 |
MARS INC |
$23,917.1 |
| 40 |
PROGRESSIVE CORP |
$23,378.0 |
| 41 |
CENDANT CORP |
$23,151.7 |
| 42 |
US GOVT |
$22,494.7 |
| 43 |
CADBURY SCHWEPPES PLC |
$22,051.7 |
| 44 |
WYETH |
$21,774.6 |
| 45 |
GATEWAY INC |
$21,604.9 |
| 46 |
SC JOHNSON & SON INC |
$21,565.5 |
| 47 |
SBC COMMUNICATIONS INC |
$20,418.5 |
| 48 |
AMERICAN EXPRESS CO |
$19,481.0 |
| 49 |
FUJI HEAVY INDUSTRIES LTD |
$18,847.6 |
| 50 |
MICROSOFT CORP |
$18,751.9 |
| |
| Source: CAB compilation of strADegy data |
|
|
|
|
