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Home : CAB Research : Advertising Expenditures
2Q '04 Top TV and Cable Product Categories vs. Year Ago
TOTAL TELEVISION PRODUCT CATEGORY OVERVIEW THE TOP 10 TOTAL TELEVISION PRODUCT CATEGORIES FOR 2Q ’04
All amounts are displayed in (000) |
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| Rank |
Category |
2Q ’04 |
2Q ’03 |
$ Change |
% Change |
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| 1 |
AUTOS, AUTO ACCESS & EQUIP |
$1,195,642.1 |
$1,161,368.2 |
$34,273.9 |
3.0% |
| 2 |
MEDICINES & PROPRIETARY REMEDIES |
$1,180,746.4 |
$871,591.3 |
$309,155.2 |
35.5% |
| 3 |
RESTAURANTS |
$573,613.5 |
$560,968.8 |
$12,644.7 |
2.3% |
| 4 |
MEDIA & ADVERTISING |
$563,998.0 |
$479,675.9 |
$84,322.1 |
17.6% |
| 5 |
FINANCIAL |
$551,256.5 |
$476,814.7 |
$74,441.8 |
15.6% |
| 6 |
RETAIL |
$503,584.7 |
$418,764.7 |
$84,819.9 |
20.3% |
| 7 |
GOVT, POLITICS & ORGANIZATIONS |
$407,169.1 |
$343,640.1 |
$63,529.0 |
18.5% |
| 8 |
TELECOMMUNICATIONS |
$406,999.4 |
$446,490.7 |
-$39,491.3 |
-8.8% |
| 9 |
BEVERAGES |
$363,198.9 |
$350,924.4 |
$12,274.5 |
3.5% |
| 10 |
PERSONAL HYGIENE & HEALTH |
$347,161.0 |
$341,382.1 |
$5,778.9 |
1.7% |
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THE TOP 5 HIGHEST $ INCREASES:
All amounts are displayed in (000)
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| Rank |
Category |
2Q ’04 |
’03 |
% Change |
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| 1 |
MEDICINES & PROPRIETARY REMEDIES |
$1,180,746.4 |
$871,591.3 |
$309,155.2 |
| 2 |
RETAIL |
$503,584.7 |
$418,764.7 |
$84,819.9 |
| 3 |
MEDIA & ADVERTISING |
$563,998.0 |
$479,675.9 |
$84,322.1 |
| 4 |
AUDIO & VIDEO EQUIP & SUPP |
$258,298.1 |
$174,247.4 |
$84,050.7 |
| 5 |
INSURANCE & REAL ESTATE |
$285,277.5 |
$202,360.2 |
$82,917.3 |
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CABLE TELEVISION PRODUCT CATEGORY OVERVIEW |
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THE TOP 10 CABLE PRODUCT CATEGORIES FOR 2Q ’04
All amounts are displayed in (000) |
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| Rank |
Category |
2Q ’04 |
2Q ’03 |
$ Change % Change |
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| 1 |
AUTO, AUTO ACCESS & EQUIP |
$384,009.1 |
$329,323.4 |
$54,685.7 |
16.6% |
| 2 |
MEDICINES & PROPRIETARY REMEDIES |
$295,681.1 |
$199,066.3 |
$96,614.7 |
48.5% |
| 3 |
FINANCIAL |
$219,952.8 |
$193,484.5 |
$26,468.3 |
13.7% |
| 4 |
RETAIL |
$188,106.2 |
$136,845.0 |
$51,261.2 |
37.5% |
| 5 |
MEDIA & ADVERTISING |
$164,002.1 |
$144,865.4 |
$19,136.7 |
13.2% |
| 6 |
RESTAURANTS |
$152,192.0 |
$132,688.2 |
$19,503.7 |
14.7% |
| 6 |
PUBLIC TRAN, HOTELS & RESORTS |
$149,236.4 |
$137,216.8 |
$12,019.6 |
8.8% |
| 8 |
TELECOMMUNICATIONS |
$130,622.6 |
$145,970.5 |
-$15,347.9 |
-10.5% |
| 9 |
BEVERAGES |
$121,722.2 |
$102,932.9 |
$18,789.3 |
18.3% |
| 10 |
INSURANCE & REAL ESTATE |
$113,875.8 |
$86,253.8 |
$27,621.9 |
32.0% |
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THE TOP 5 HIGHEST $ INCREASES:
All amounts are displayed in (000) |
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| Rank |
Category |
2Q ’04 |
2Q ’03 |
$ Change % Change |
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| 1 |
MEDICINES & PROPRIETARY REMEDIES |
$295,681.1 |
$199,066.3 |
$96,614.7 |
48.5% |
| 2 |
AUTO, AUTO ACCESS & EQUIP |
$384,009.1 |
$329,323.4 |
$54,685.7 |
16.6% |
| 3 |
RETAIL |
$188,106.2 |
$136,845.0 |
$51,261.2 |
37.5% |
| 4 |
GOVT, POLITICS & ORGANIZATIONS |
$84,989.6 |
$54,297.9 |
$30,691.7 |
56.5% |
| 5 |
DAIRY PRODUCE, MEAT & BAKED GDS |
$93,904.6 |
$64,381.0 |
$29,523.5 |
45.9% |
Source: CAB compilation of strADegy Data
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