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Home : CAB Research : Advertising Expenditures
2Q '05 Top 50 Cable Advertisers
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ADVERTISER |
$(000) |
| 1 |
PROCTER & GAMBLE CO |
$211,526.6 |
| 2 |
GENERAL MOTORS CORP |
$94,428.7 |
| 3 |
ALTRIA GROUP INC |
$77,683.8 |
| 4 |
GLAXOSMITHKLINE PLC |
$67,578.1 |
| 5 |
JOHNSON & JOHNSON |
$65,896.8 |
| 6 |
PEPSICO INC |
$58,634.0 |
| 7 |
PETMED EXPRESS INC |
$58,222.2 |
| 8 |
TIME WARNER INC |
$57,276.3 |
| 9 |
DAIMLERCHRYSLER AG |
$54,800.8 |
| 10 |
NOVARTIS AG |
$53,338.8 |
| 11 |
FORD MOTOR CO |
$51,332.6 |
| 12 |
WALT DISNEY CO |
$49,086.2 |
| 13 |
SONY CORP |
$46,776.0 |
| 14 |
DELL INC |
$43,640.4 |
| 15 |
GE GENERAL ELECTRIC CO |
$43,232.1 |
| 16 |
PFIZER INC |
$41,239.8 |
| 17 |
KELLOGG CO |
$40,752.7 |
| 18 |
GENERAL MILLS INC |
$39,877.8 |
| 19 |
NATIONAL AMUSEMENTS INC |
$38,272.3 |
| 20 |
NEWS CORP |
$37,759.0 |
| 21 |
BERKSHIRE HATHAWAY INC |
$37,632.1 |
| 22 |
YUM BRANDS INC |
$36,784.0 |
| 23 |
VERIZON COMMUNICATIONS INC |
$36,310.7 |
| 24 |
COCA-COLA CO |
$36,283.7 |
| 25 |
US GOVT |
$36,038.2 |
| 26 |
HONDA MOTOR CO LTD |
$35,413.3 |
| 27 |
CENDANT CORP |
$34,287.4 |
| 28 |
HYUNDAI CORP |
$34,066.9 |
| 29 |
UNILEVER |
$31,703.2 |
| 30 |
AT&T INC |
$30,917.0 |
| 31 |
NESTLE SA |
$30,385.2 |
| 32 |
NISSAN MOTOR CO LTD |
$30,132.5 |
| 33 |
PROGRESSIVE CORP |
$28,862.0 |
| 34 |
SEARS HOLDINGS CORP |
$28,645.7 |
| 35 |
ANHEUSER-BUSCH COS INC |
$28,032.4 |
| 36 |
TOYOTA MOTOR CORP |
$27,836.7 |
| 37 |
CLOROX CO |
$27,429.7 |
| 38 |
HOME DEPOT INC |
$27,175.8 |
| 39 |
MCDONALDS CORP |
$26,583.8 |
| 40 |
RECKITT BENCKISER PLC |
$26,156.0 |
| 41 |
SPRINT NEXTEL CORP |
$25,476.6 |
| 42 |
AMERICAN EXPRESS CO |
$25,399.6 |
| 43 |
LOREAL SA |
$24,536.3 |
| 44 |
CADBURY SCHWEPPES PLC |
$24,413.5 |
| 45 |
MARS INC |
$23,618.5 |
| 46 |
ALLSTATE CORP |
$21,573.9 |
| 47 |
NAUTILUS INC |
$21,318.5 |
| 48 |
MICROSOFT CORP |
$20,850.1 |
| 49 |
STATE FARM MUTUAL AUTO INS CO |
$19,831.3 |
| 50 |
BEST BUY CO INC |
$19,308.0 |
| Source: Stradegy. |
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