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Home : CAB Research : Advertising Expenditures
2Q '06 Top TV and Cable Product Categories vs. Year Ago
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| TOP 10 TOTAL TELEVISION CATEGORIES |
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2Q06 |
2Q05
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CATEGORY |
$ (OOO) |
$ (OOO) |
(+/-) |
% Change |
| 1 |
AUTO/AUTO ACCESS & EQUIP |
$1,198,457.50
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$1,293,165.80
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-$94,708.30
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-7.32%
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| 2 |
MEDICINES |
$1,158,601.30
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$1,129,308.60
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$29,292.70
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2.59%
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| 3 |
TELECOMMUNICATIONS |
$896,524.40
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$697,719.40
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$198,805.00
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28.49%
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| 4 |
RESTAURANTS
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$708,159.70
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$636,241.60
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$71,918.10
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11.30%
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| 5 |
FINANCIAL
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$595,489.80
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$612,096.10
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-$16,606.30
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-2.71%
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| 6 |
MEDIA & ADVERTISING |
$574,325.60
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$605,593.90
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-$31,268.30
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-5.16%
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| 7 |
RETAIL |
$513,527.00
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$500,145.60
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$13,381.40
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2.67%
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| 8 |
GOVT, POLITICS & ORG |
$505,532.10
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$482,308.60
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$23,223.50
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4.81%
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| 9 |
INSURANCE
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$424,146.80
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$372,529.60
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$51,617.20
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13.85%
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| 10 |
BEVERAGES |
$408,930.50
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$428,588.70 |
-$19,658.20
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-4.58%
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| TOP 5 HIGHEST $ INCREASES |
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21Q06 |
2Q05 |
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$ (OOO) |
$ (OOO) |
(+/-) |
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| 1 |
TELECOMMUNICATIONS |
$896,524.40
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$697,719.40
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$198,805.00
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| 2 |
RESTAURANTS
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$708,159.70
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$636,241.60
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$71,918.10
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| 3 |
INSURANCE |
$424,146.80
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$372,529.60
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$51,617.20
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| 4 |
MISC SERVICES
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$192,074.20
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$147,525.50
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$44,548.70
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| 5 |
COMPUTER
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$147,538.80
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$103,931.30
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$43,607.50
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| TOP 10 CABLE PRODUCT CATEGORIES |
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2Q06 |
2Q05 |
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$ (OOO) |
$ (OOO) |
(+/-) |
% Change |
| 1 |
AUTO/AUTO ACCESS & EQUIP |
$428,945.40
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$452,090.70
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-$23,145.30
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-5.10%
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| 2 |
MEDICINES |
$316,484.90
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$339,095.10
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-$22,610.20
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-6.66%
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| 3 |
TELECOMMUNICATIONS |
$312,300.30
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$211,927.30
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$100,373.00
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47.36%
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| 4 |
FINANCIAL |
$245,106.60
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$243,818.00
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$1,288.60
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0.50%
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| 5 |
RESTAURANTS |
$241,076.20
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$200,466.50
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$40,609.70
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20.25%
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| 6 |
MEDIA & ADVERTISING |
$201,618.70
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$193,966.30
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$7,652.40
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3.94%
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| 7 |
INSURANCE |
$189,036.20
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$160,681.50
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$28,354.70
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17.64%
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| 8 |
RETAIL |
$177,990.00
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$183,670.00
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-$568.00
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-3.09%
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| 9 |
PUB.TRANSPORATION |
$167,493.40
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$165,908.90
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$1,584.50
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0.95%
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| 10 |
MISC SERVICES |
$119,025.50
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$86,584.00
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$32,441.50
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37.5%
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| TOP 5 HIGHEST $ CABLE INCREASES |
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2Q06
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2Q05
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$ (OOO) |
$ (OOO) |
(+/-) |
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| 1 |
TELECOMMUNICATIONS |
$312,300.30
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$211,927.30
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$100,373.00
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| 2 |
RESTAURANTS |
$241,076.20
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$200,466.50
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$40,609.70
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| 3 |
MISC SERVICES |
$119,025.50
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$86,584.00
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$32,441.50
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| 4 |
INSURANCE
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$189,036.20
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$160,681.50
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$28,354.70
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| 5 |
PREPARED FOODS
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$109,997.20
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$88,985.50
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$21,011.70
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| Source: Stradegy |
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