TELEVISION ADVERTISING REVENUES |
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Quarter after quarter, National Television's share of the advertising pie continues to grow, generating $11.9 Billion in advertising revenues in 2Q06 - up 5.0% from year ago. |
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2Q06 $(000) |
2Q05 $(000) |
% Change |
+/- Change ($000) |
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Broadcast TV |
$6,119,497.80 |
$6,226,657.30 |
-1.7% |
-$107,159.50 |
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Share % |
51.3% |
53.2% |
-3.6% |
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Syndication TV |
$1,060,510.60 |
$998,305.10 |
6.2% |
62,205.50 |
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Share % |
8.9% |
8.5% |
4.7% |
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Cable TV |
$4,747,831.60 |
$4,483,697.50 |
5.9% |
264,134.10 |
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Share % |
39.8% |
38.3% |
3.9% |
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Grand Total |
$11,927,840.060 |
$11,708,660.52 |
5.0% |
219,180.10 |
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Source: CAB analysis of Stradegy data. |
