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Home : CAB Research : Advertising Expenditures
2Q '07 Top 50 Cable Advertisers
|
ADVERTISER |
$(000) |
| 1 |
PROCTER & GAMBLE
CO |
$208,751.5 |
| 2 |
GENERAL MOTORS CORP |
$68,503.2 |
| 3 |
TIME WARNER INC |
$64,624.9 |
| 4 |
KRAFT FOODS INC |
$64,426.0 |
| 5 |
JOHNSON & JOHNSON |
$63,669.9 |
| 6 |
FORD MOTOR CO |
$58,467.7 |
| 7 |
NATIONAL AMUSEMENTS
INC |
$55,394.3 |
| 8 |
YUM BRANDS INC |
$54,749.9 |
| 9 |
PEPSICO INC |
$52,522.6 |
| 10 |
US GOVT |
$49,628.7 |
| 11 |
GENERAL MILLS INC |
$45,075.9 |
| 12 |
GE GENERAL ELECTRIC
CO |
$43,752.8 |
| 13 |
BERKSHIRE HATHAWAY INC |
$43,481.1 |
| 14 |
SPRINT NEXTEL CORP |
$42,886.2 |
| 15 |
KELLOGG CO |
$42,013.7 |
| 16 |
BERKELEY PREMIUM NUTRACEUTICALS
INC |
$41,114.9 |
| 17 |
UNILEVER |
$40,851.4 |
| 18 |
PROGRESSIVE CORP |
$38,977.3 |
| 19 |
AT&T INC |
$38,578.5 |
| 20 |
BAYER AG GROUP |
$36,533.9 |
| 21 |
WALT DISNEY CO |
$36,344.5 |
| 22 |
GLAXOSMITHKLINE PLC |
$35,766.7 |
| 23 |
NESTLE SA |
$33,732.0 |
| 24 |
VERIZON COMMUNICATIONS
INC |
$33,289.1 |
| 25 |
SCOOTER STORE INC |
$32,847.2 |
| 26 |
PUBLIC SERVICE ANN |
$30,973.1 |
| 27 |
MARS INC |
$29,945.2 |
| 28 |
NUTRISYSTEM INC |
$29,825.6 |
| 29 |
NEWS CORP |
$29,534.2 |
| 30 |
CLOROX CO |
$29,493.2 |
| 31 |
CERBERUS CAPITAL MGT
LP |
$28,962.7 |
| 32 |
SONY CORP |
$28,205.6 |
| 33 |
LIFE ALERT |
$28,087.3 |
| 34 |
RECKITT BENCKISER PLC |
$27,483.5 |
| 35 |
STATE FARM MUTUAL AUTO
INS CO |
$26,883.1 |
| 36 |
NOVARTIS AG |
$26,375.7 |
| 37 |
HYUNDAI CORP |
$26,370.4 |
| 38 |
CONAIR CORP |
$24,845.1 |
| 39 |
TOYOTA MOTOR CORP |
$24,810.4 |
| 40 |
HONDA MOTOR CO LTD |
$24,573.3 |
| 41 |
HOME DEPOT INC |
$24,553.5 |
| 42 |
MCDONALDS CORP |
$24,397.9 |
| 43 |
SCHERING-PLOUGH CORP |
$24,323.6 |
| 44 |
CADBURY SCHWEPPES PLC |
$24,224.0 |
| 45 |
DIRECT HOLDINGS WORLDWIDE
LLC |
$23,844.5 |
| 46 |
AMERICAN EXPRESS CO |
$23,836.2 |
| 47 |
SUNSETTER PDTS LP |
$23,781.8 |
| 48 |
SEARS HOLDINGS CORP |
$22,981.9 |
| 49 |
ALLSTATE CORP |
$22,956.3 |
| 50 |
NISSAN MOTOR CO LTD |
$22,353.8 |
| Source: CAB analysis
of TNS. |
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