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Home : CAB Research : Advertising Expenditures
2Q '07 Top TV and Cable Product Categories vs. Year Ago
| TOP
10 TELEVISION CATEGORIES |
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2Q07 |
2Q06 |
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CATEGORY |
$(000) |
$(000) |
(+/-) |
%
Change |
| 1 |
MEDICINES |
$729,936.5 |
$657,462.1 |
$72,474.4 |
11.0% |
| 2 |
AUTOMOTIVE |
$686,375.2 |
$729,071.8 |
-$42,696.6 |
-05.9% |
| 3 |
TELECOMMUNICATIONS |
$478,202.2 |
$508,008.1 |
-$29,805.9 |
-05.9% |
| 4 |
GOVERNMENT |
$434,344.0 |
$403,739.8 |
$30,604.2 |
07.6% |
| 5 |
RESTAURANTS |
$389,331.7 |
$408,144.5 |
-$18,812.8 |
-04.6% |
| 6 |
MEDIA/ADV |
$350,451.9 |
$334,539.1 |
$15,912.8 |
04.8% |
| 7 |
FINANCIAL |
$339,187.1 |
$316,506.8 |
$22,680.3 |
07.2% |
| 8 |
RETAIL |
$304,348.1 |
$280,355.8 |
$23,992.3 |
08.6% |
| 9 |
BEVERAGES |
$254,721.8 |
$255,314.5 |
-$592.7 |
-00.2% |
| 10 |
INSURANCE |
$212,103.1 |
$191,106.0 |
$20,997.1 |
11.0% |
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| TOP
5 HIGHEST INCREASES |
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2Q07 |
2Q06 |
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CATEGORY |
$(000) |
$(000) |
(+/-) |
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| 1 |
MEDICINES |
$729,936.5 |
$657,462.1 |
$72,474.4 |
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| 2 |
DEPT.STORES |
$120,248.3 |
$68,137.6 |
$52,110.7 |
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| 3 |
HYGIENE/HEALTH |
$197,914.5 |
$154,633.9 |
$43,280.6 |
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| 4 |
PREPARED FOODS |
$112,876.2 |
$75,448.6 |
$37,427.6 |
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| 5 |
GOVERNMENT |
$434,344.0 |
$403,739.8 |
$30,604.2 |
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| TOP
10 CABLE CATEGORIES |
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2Q07 |
2Q06 |
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CATEGORY |
$(000) |
$(000) |
(+/-) |
%
Change |
| 1 |
AUTOMOTIVE |
$351,144.0 |
$428,889.3 |
-$77,745.3 |
-18.1% |
| 2 |
MEDICINES |
$311,606.6 |
$316,287.0 |
-$4,680.4 |
-01.5% |
| 3 |
TELECOMMUNICATIONS |
$262,693.1 |
$314,833.4 |
-$52,140.3 |
-16.6% |
| 4 |
FINANCIAL |
$257,814.9 |
$240,868.7 |
$16,946.2 |
07.0% |
| 5 |
RESTAURANTS |
$252,631.5 |
$241,076.2 |
$11,555.3 |
04.8% |
| 6 |
MEDIA/ADV |
$225,243.7 |
$204,556.9 |
$20,686.8 |
10.1% |
| 7 |
INSURANCE |
$217,481.4 |
$193,790.9 |
$23,690.5 |
12.2% |
| 8 |
RETAIL |
$196,793.9 |
$178,369.9 |
$18,424.0 |
10.3% |
| 9 |
PUB.TRANSPORATION |
$153,777.6 |
$165,908.9 |
-$12,131.3 |
-07.3% |
| 10 |
HYGIENE/HEALTH |
$117,892.2 |
$98,592.1 |
$19,300.1 |
19.6% |
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| TOP
5 CABLE INCREASES |
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2Q07 |
2Q06 |
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CATEGORY |
$(000) |
$(000) |
(+/-) |
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| 1 |
COSMETICS |
$85,571.8 |
$61,166.5 |
$24,405.3 |
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| 2 |
INSURANCE |
$217,481.4 |
$193,790.9 |
$23,690.5 |
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| 3 |
MEDIA/ADV |
$225,243.7 |
$204,556.9 |
$20,686.8 |
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| 4 |
HYGIENE/HEALTH |
$117,892.2 |
$98,592.1 |
$19,300.1 |
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| 5 |
RETAIL |
$196,793.9 |
$178,369.9 |
$18,424.0 |
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| Source: CAB analysis
of TNS. |
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