| TELEVISION
ADVERTISING REVENUES |
|
|
| National Telelvision
generated $12 Billion in advertising revenues this Second Quarter 2007,
down slightly from year ago. Cable grew slightly to represent
40% of total ad revenue share. |
| |
2Q07
$(000) |
2Q06
$(000) |
% Change |
+/-
Change |
| Broadcast TV |
$6,174,920.9 |
$6,118,877.9 |
00.9% |
$56,043.00 |
| Share % |
51.2% |
51.2% |
0.0% |
|
| Syndication TV |
$1,010,913.1 |
$1,060,510.6 |
-04.6% |
-$49,597.50 |
| Share % |
08.3% |
08.8% |
-05.6% |
|
| Cable TV |
$4,856,692.3 |
$4,749,151.6 |
02.2% |
$107,540.70 |
| Share % |
40.3% |
39.8% |
01.2% |
|
| Grand Total |
$12,042,526.4 |
$11,928,540.1 |
-01.6% |
$113,986.30 |
| |
|
|
|
|
| Source: CAB analysis
of TNS data. |
