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Home : CAB Research : Advertising Expenditures
3Q '05 Top TV and Cable Product Categories vs. Year Ago
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| TOP 10 TOTAL TELEVISION CATEGORIES |
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3Q05 |
3Q04 |
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CATEGORY |
$ (OOO) |
$ (OOO) |
(+/-) |
% Change |
| 1 |
AUTO/AUTO ACCESS & EQUIP |
$879,331.5 |
$1,041,144.5 |
-$161,813.0 |
-15.5% |
| 2 |
MEDICINES |
$871,564.5 |
$898,193.8 |
-$26,629.3 |
-03.0% |
| 3 |
TELECOMMUNICATIONS |
$607,616.2 |
$590,595.5 |
$17,020.7 |
02.9% |
| 4 |
RESTAURANTS |
$600,881.6 |
$570,425.7 |
$30,455.9 |
05.3% |
| 5 |
FINANCIAL |
$573,189.8 |
$625,225.9 |
-$52,036.1 |
-08.3% |
| 6 |
MEDIA & ADVERTISING |
$531,719.6 |
$447,945.6 |
$83,774.0 |
18.7% |
| 7 |
RETAIL |
$436,129.1 |
$445,915.2 |
-$9,786.1 |
-02.2% |
| 8 |
GOVT, POLITICS & ORG |
$401,686.5 |
$347,274.2 |
$54,412.3 |
15.7% |
| 9 |
HYGIENE/HEALTH |
$290,364.8 |
$333,099.9 |
-$42,735.1 |
-12.8% |
| 10 |
INSURANCE & REAL ESTATE |
$288,684.9 |
$256,583.7 |
$32,101.2 |
12.5% |
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| TOP 5 HIGHEST $ INCREASES |
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3Q05 |
3Q04 |
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$ (OOO) |
$ (OOO) |
(+/-) |
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| 1 |
MEDIA & ADVERTISING |
$531,719.6 |
$447,945.6 |
$83,774.0 |
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| 2 |
GOVT, POLITICS & ORG |
$401,686.5 |
$347,274.2 |
$54,412.3 |
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| 3 |
PHARMHOUSE |
$87,407.7 |
$52,363.6 |
$35,044.1 |
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| 4 |
INSURANCE & REAL ESTATE |
$288,684.9 |
$256,583.7 |
$32,101.2 |
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| 5 |
RESTAURANTS |
$600,881.6 |
$570,425.7 |
$30,455.9 |
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| TOP 10 CABLE PRODUCT CATEGORIES |
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3Q05 |
3Q04 |
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$ (OOO) |
$ (OOO) |
(+/-) |
% Change |
| 1 |
AUTO/AUTO ACCESS & EQUIP |
$317,851.8 |
$313,563.3 |
$4,288.5 |
01.4% |
| 2 |
MEDICINES |
$258,949.2 |
$258,829.7 |
$119.5 |
00.0% |
| 3 |
FINANCIAL |
$218,959.9 |
$231,422.3 |
-$12,462.4 |
-05.4% |
| 4 |
MEDIA & ADVERTISING |
$195,229.7 |
$142,110.1 |
$53,119.6 |
37.4% |
| 5 |
RETAIL |
$186,085.4 |
$164,491.5 |
$21,593.9 |
13.1% |
| 6 |
TELECOMMUNICATIONS |
$183,186.1 |
$170,218.4 |
$12,967.7 |
07.6% |
| 7 |
RESTAURANTS |
$182,622.4 |
$154,762.6 |
$27,859.8 |
18.0% |
| 8 |
INSURANCE & REAL ESTATE |
$150,958.0 |
$108,013.7 |
$42,944.3 |
39.8% |
| 9 |
GOVT, POLITICS & ORG |
$109,231.4 |
$103,138.8 |
$6,092.6 |
05.9% |
| 10 |
PUB.TRANS, HOTELS & RESORTS |
$108,826.4 |
$108,897.8 |
-$71.4 |
-00.1% |
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| TOP 5 HIGHEST $ CABLE INCREASES |
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3Q05 |
3Q04 |
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TOP 5 CABLE INCREASES |
$ (OOO) |
$ (OOO) |
(+/-) |
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| 1 |
MEDIA & ADVERTISING |
$195,229.7 |
$142,110.1 |
$53,119.6 |
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| 2 |
INSURANCE & REAL ESTATE |
$150,958.0 |
$108,013.7 |
$42,944.3 |
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| 3 |
RESTAURANTS |
$182,622.4 |
$154,762.6 |
$27,859.8 |
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| 4 |
RETAIL |
$186,085.4 |
$164,491.5 |
$21,593.9 |
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| 5 |
GAMES, TOYS |
$95,341.1 |
$73,895.6 |
$21,445.5 |
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| Source: CAB compilation of Ad Spender data. |
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