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Home : CAB Research : Advertising Expenditures
3Q '06 Top 50 Cable Advertisers
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ADVERTISER |
$(000) |
| 1 |
PROCTER & GAMBLE
CO |
$218,479.0 |
| 2 |
DELL INC |
$63,231.0 |
| 3 |
SPRINT NEXTEL CORP |
$60,907.6 |
| 4 |
ALTRIA GROUP INC |
$60,345.1 |
| 5 |
TIME WARNER INC |
$57,879.4 |
| 6 |
GENERAL MILLS INC |
$57,376.5 |
| 7 |
GENERAL MOTORS CORP |
$57,022.1 |
| 8 |
SONY CORP |
$54,108.4 |
| 9 |
WALT DISNEY CO |
$49,370.5 |
| 10 |
GE GENERAL ELECTRIC
CO |
$49,229.9 |
| 11 |
KELLOGG CO |
$45,988.9 |
| 12 |
PEPSICO INC |
$43,544.9 |
| 13 |
YUM BRANDS INC |
$41,661.4 |
| 14 |
BERKSHIRE HATHAWAY INC |
$40,518.2 |
| 15 |
US GOVT |
$39,417.2 |
| 16 |
NATIONAL AMUSEMENTS
INC |
$39,338.4 |
| 17 |
NOVARTIS AG |
$37,990.9 |
| 18 |
PUBLIC SERVICE ANN |
$36,421.6 |
| 19 |
DAIMLERCHRYSLER AG |
$35,521.9 |
| 20 |
PROGRESSIVE CORP |
$34,884.3 |
| 21 |
FORD MOTOR CO |
$31,773.6 |
| 22 |
AT&T INC |
$31,013.1 |
| 23 |
NESTLE SA |
$30,795.5 |
| 24 |
PFIZER INC |
$30,509.7 |
| 25 |
VERIZON COMMUNICATIONS
INC |
$28,901.9 |
| 26 |
UNILEVER |
$28,636.6 |
| 27 |
RAZOR & TIE DIRECT
LLC |
$28,399.9 |
| 28 |
NISSAN MOTOR CO LTD |
$28,055.6 |
| 29 |
GLAXOSMITHKLINE PLC |
$27,559.6 |
| 30 |
NEWS CORP |
$24,953.5 |
| 31 |
TOYOTA MOTOR CORP |
$24,951.1 |
| 32 |
CENDANT CORP |
$24,850.2 |
| 33 |
CLOROX CO |
$24,683.9 |
| 34 |
MCDONALDS CORP |
$24,214.7 |
| 35 |
RECKITT BENCKISER PLC |
$24,117.5 |
| 36 |
HEWLETT-PACKARD CO |
$24,084.8 |
| 37 |
JOHNSON & JOHNSON |
$23,998.0 |
| 38 |
PETMED EXPRESS INC |
$23,198.2 |
| 39 |
DIAGEO PLC |
$23,132.9 |
| 40 |
NAUTILUS INC |
$22,937.1 |
| 41 |
HYUNDAI CORP |
$22,320.9 |
| 42 |
AMERICAN EXPRESS CO |
$21,557.4 |
| 43 |
LOREAL SA |
$21,340.0 |
| 44 |
ALLSTATE CORP |
$21,268.3 |
| 45 |
SC JOHNSON & SON
INC |
$21,110.0 |
| 46 |
HOME DEPOT INC |
$20,328.3 |
| 47 |
BAYER AG GROUP |
$19,333.6 |
| 48 |
COCA-COLA CO |
$19,025.7 |
| 49 |
MARS INC |
$18,329.4 |
| 50 |
MATTEL INC |
$18,109.7 |
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| Source:
CAB analysis of TNS data. |
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