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Home : CAB Research : Advertising Expenditures
3Q '06 Top TV and Cable Product Categories vs. Year Ago
| TOP 10 TOTAL TELEVISION
CATEGORIES |
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3Q06 |
3Q05 |
|
|
| |
CATEGORY |
$ (OOO) |
$ (OOO) |
(+/-) |
% Change |
| 1 |
AUTOMOTIVE |
$483,907.3 |
$524,250.6 |
-$40,343.3 |
-07.7% |
| 2 |
MEDICINES |
$481,118.7 |
$478,419.3 |
$2,699.4 |
00.6% |
| 3 |
TELECOMMUNICATIONS |
$346,867.6 |
$329,910.4 |
$16,957.2 |
05.1% |
| 4 |
RESTAURANTS |
$316,959.0 |
$357,123.3 |
-$40,164.3 |
-11.2% |
| 5 |
MEDIA/ADV |
$291,477.1 |
$268,194.4 |
$23,282.7 |
08.7% |
| 6 |
GOVERNMENT |
$289,892.3 |
$283,342.1 |
$6,550.2 |
02.3% |
| 7 |
FINANCIAL |
$263,080.4 |
$321,438.8 |
-$58,358.4 |
24.5% |
| 8 |
RETAIL |
$248,608.3 |
$211,250.0 |
$37,358.3 |
17.7% |
| 9 |
INSURANCE |
$140,872.0 |
$102,502.2 |
$38,369.8 |
37.4% |
| 10 |
HYGIENE/HEALTH |
$132,824.5 |
$140,828.5 |
-$8,004.0 |
-05.7% |
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| TOP 5 HIGHEST TV
INCREASES |
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3Q06 |
3Q05 |
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CATEGORY |
$ (OOO) |
$ (OOO) |
(+/-) |
|
| 1 |
INSURANCE |
$140,872.0 |
$102,502.2 |
$38,369.8 |
|
| 2 |
RETAIL |
$248,608.3 |
$211,250.0 |
$37,358.3 |
|
| 3 |
COMPUTER |
$51,789.3 |
$20,845.4 |
$30,943.9 |
|
| 4 |
HAIRPRODS |
$87,011.9 |
$56,281.2 |
$30,730.7 |
|
| 5 |
MEDIA/ADV |
$291,477.1 |
$268,194.4 |
$23,282.7 |
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| TOP 10 CABLE CATEGORIES |
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|
3Q06 |
3Q05 |
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|
| |
CATEGORY |
$ (OOO) |
$ (OOO) |
(+/-) |
% Change |
| 1 |
AUTOMOTIVE |
$280,305.7 |
$317,676.0 |
-$37,370.3 |
-11.8% |
| 2 |
MEDICINES |
$274,453.3 |
$257,219.9 |
$17,233.4 |
06.7% |
| 3 |
TELECOMMUNICATIONS |
$260,860.8 |
$190,871.3 |
$69,989.5 |
36.6% |
| 4 |
MEDIA/ADV |
$235,730.3 |
$195,442.1 |
$40,288.2 |
20.6% |
| 5 |
RESTAURANTS |
$204,972.7 |
$182,657.6 |
$22,315.1 |
12.2% |
| 6 |
FINANCIAL |
$203,129.7 |
$218,971.0 |
-$15,841.3 |
-07.2% |
| 7 |
INSURANCE |
$189,883.3 |
$150,904.6 |
$38,978.7 |
25.8% |
| 8 |
RETAIL |
$172,737.9 |
$186,492.8 |
-$13,754.9 |
-07.4% |
| 9 |
PREPARED FOODS |
$113,837.4 |
$105,245.3 |
$8,592.1 |
08.2% |
| 10 |
APPAREL SERVICES |
$112,432.7 |
$81,026.6 |
$31,406.1 |
38.7% |
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| TOP 5 HIGHEST CABLE
INCREASES |
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|
3Q06 |
3Q05 |
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CATEGORY |
$ (OOO) |
$ (OOO) |
(+/-) |
|
| 1 |
TELECOMMUNICATIONS |
$260,860.8 |
$190,871.3 |
$69,989.5 |
|
| 2 |
MEDIA/ADV |
$235,730.3 |
$195,442.1 |
$40,288.2 |
|
| 3 |
INSURANCE |
$189,883.3 |
$150,904.6 |
$38,978.7 |
|
| 4 |
APPAREL SERVICES |
$112,432.7 |
$81,026.6 |
$31,406.1 |
|
| 5 |
RESTAURANTS |
$204,972.7 |
$182,657.6 |
$22,315.1 |
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| Source:
CAB analysis of TNS data. |
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