| TELEVISION
ADVERTISING REVENUES |
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| Quarter after quarter,
National Television's share of the advertising pie continues to grow, generating $9.9
Billion in advertising revenues in 3Q06 - up 2.2% from year ago. |
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3Q06
$(000) |
3Q05
$(000) |
% Change |
Change
($000) |
|
|
| Broadcast TV |
$4,644,030.5 |
$4,701,133.7 |
-01.2% |
-$57,103.2 |
|
|
| Share % |
46.9% |
48.5% |
-03.3% |
|
|
|
| Syndication TV |
$1,067,425.5 |
$1,082,815.7 |
-01.4% |
-$15,390.2 |
|
|
| Share % |
10.8% |
11.1% |
-02.7% |
|
|
|
| Cable TV |
$4,190,367.4 |
$3,902,970.0 |
07.4% |
$287,397.4 |
|
|
| Share % |
42.3% |
40.2% |
05.2% |
|
|
|
| Grand Total |
$9,901,823.40 |
$9,686,919.40 |
02.2% |
$214,904.0 |
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| Source: CAB analysis
of TNS data. |
