|
| |
 |
 |
 |
Home : CAB Research : Advertising Expenditures
3Q '07 Top 50 Cable Advertisers
|
ADVERTISER |
$(000) |
| 1 |
PROCTER & GAMBLE
CO |
$246,150.3 |
| 2 |
GENERAL MILLS INC |
$67,558.4 |
| 3 |
TIME WARNER INC |
$63,161.8 |
| 4 |
GENERAL MOTORS CORP |
$61,789.4 |
| 5 |
AT&T INC |
$59,522.0 |
| 6 |
BERKSHIRE HATHAWAY INC |
$52,995.9 |
| 7 |
KRAFT FOODS INC |
$48,465.0 |
| 8 |
JOHNSON & JOHNSON |
$45,105.4 |
| 9 |
NESTLE SA |
$44,233.6 |
| 10 |
YUM BRANDS INC |
$43,497.1 |
| 11 |
GE GENERAL ELECTRIC
CO |
$43,392.1 |
| 12 |
SPRINT NEXTEL CORP |
$42,352.7 |
| 13 |
FORD MOTOR CO |
$41,337.3 |
| 14 |
PEPSICO INC |
$40,531.7 |
| 15 |
KELLOGG CO |
$39,788.5 |
| 16 |
WALT DISNEY CO |
$38,715.2 |
| 17 |
US GOVT |
$38,511.3 |
| 18 |
NUTRISYSTEM INC |
$37,369.5 |
| 19 |
ROYAL BANK OF SCOTLAND
PLC |
$35,441.4 |
| 20 |
VERIZON COMMUNICATIONS
INC |
$33,893.7 |
| 21 |
PROGRESSIVE CORP |
$33,672.6 |
| 22 |
CLOROX CO |
$33,194.0 |
| 23 |
FAIRFIELD LANGUAGE TECHNOLOGIES |
$32,448.3 |
| 24 |
NATIONAL AMUSEMENTS
INC |
$30,832.1 |
| 25 |
HYUNDAI CORP |
$30,359.9 |
| 26 |
SONY CORP |
$30,181.3 |
| 27 |
DELL INC |
$30,170.7 |
| 28 |
UNILEVER |
$29,852.8 |
| 29 |
SCHERING-PLOUGH CORP |
$29,591.9 |
| 30 |
DIRECT HOLDINGS WORLDWIDE
LLC |
$29,546.2 |
| 31 |
PUBLIC SERVICE ANN |
$29,171.9 |
| 32 |
NAUTILUS INC |
$28,162.0 |
| 33 |
LIFE ALERT |
$28,154.6 |
| 34 |
GLAXOSMITHKLINE PLC |
$27,919.5 |
| 35 |
SCOOTER STORE INC |
$26,382.1 |
| 36 |
BEST BUY CO INC |
$25,790.5 |
| 37 |
TOYOTA MOTOR CORP |
$25,789.6 |
| 38 |
BERKELEY PREMIUM NUTRACEUTICALS
INC |
$25,738.5 |
| 39 |
TEMPUR-PEDIC INTL INC |
$25,447.9 |
| 40 |
ALLSTATE CORP |
$25,253.5 |
| 41 |
LIONS GATE ENTERTAINMENT
CORP |
$24,746.1 |
| 42 |
RECKITT BENCKISER PLC |
$23,647.1 |
| 43 |
NEWS CORP |
$23,006.8 |
| 44 |
MCDONALDS CORP |
$22,474.1 |
| 45 |
LOREAL SA |
$22,473.4 |
| 46 |
MATTEL INC |
$22,240.5 |
| 47 |
MARS INC |
$22,175.8 |
| 48 |
SC JOHNSON & SON
INC |
$21,954.4 |
| 49 |
CAPITAL ONE FINANCIAL
CORP |
$21,939.8 |
| 50 |
STATE FARM MUTUAL AUTO
INS CO |
$21,924.7 |
| |
|
|
| Source: TNS |
|
|
|
|
|
|
