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Home : CAB Research : Advertising Expenditures
3Q'06 Top 20 Cable Advertiser Gainers
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PARENT COMPANY |
3Q06 |
3Q05 |
(+/-) |
| 1 |
SPRINT NEXTEL CORP |
$60,907.6 |
$29,944.9 |
$30,962.7 |
| 2 |
SONY CORP |
$54,108.4 |
$27,447.1 |
$26,661.3 |
| 3 |
DELL INC |
$63,231.0 |
$36,866.5 |
$26,364.5 |
| 4 |
GE GENERAL ELECTRIC CO |
$49,229.9 |
$26,483.6 |
$22,746.3 |
| 5 |
RAZOR & TIE DIRECT LLC |
$28,399.9 |
$13,090.1 |
$15,309.8 |
| 6 |
PROVIDENCE EQUITY PARTNERS
INC |
$14,912.2 |
$89.2 |
$14,823.0 |
| 7 |
FORD MOTOR CO |
$31,773.6 |
$18,856.6 |
$12,917.0 |
| 8 |
VONAGE HOLDINGS CORP |
$18,050.1 |
$6,780.9 |
$11,269.2 |
| 9 |
DAIMLERCHRYSLER AG |
$35,521.9 |
$25,283.6 |
$10,238.3 |
| 10 |
NUTRISYSTEM INC |
$13,486.5 |
$3,584.3 |
$9,902.2 |
| 11 |
WHITE MTN INSURANCE GROUP LTD |
$9,296.2 |
$0.0 |
$9,296.2 |
| 12 |
APPLE COMPUTER INC |
$11,828.2 |
$2,646.5 |
$9,181.7 |
| 13 |
CREDIT SUISSE GROUP |
$11,121.5 |
$2,041.6 |
$9,079.9 |
| 14 |
AT&T INC |
$31,013.1 |
$22,024.5 |
$8,988.6 |
| 15 |
AMGEN INC/WYETH |
$9,302.1 |
$970.0 |
$8,332.1 |
| 16 |
PFIZER INC |
$30,509.7 |
$22,206.2 |
$8,303.5 |
| 17 |
WEINSTEIN CO INC |
$9,828.8 |
$1,551.7 |
$8,277.1 |
| 18 |
LIFEKEY INC |
$15,752.0 |
$7,706.7 |
$8,045.3 |
| 19 |
ALTRIA GROUP INC |
$60,345.1 |
$52,329.6 |
$8,015.5 |
| 20 |
TEMPUR-PEDIC INTL INC |
$9,982.2 |
$2,117.7 |
$7,864.5 |
| Source: CAB analysis of TNS
data. |
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