Home : CAB Research : Advertising Expenditures
4Q '00 Top 20 Cable Advertiser Gainers
CABLE ADVERTISER INCREASES |
4Q '00 vs 4Q '99 |
$ (000) |
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RANK |
ADVERTISER |
4Q '00 |
4Q '99 |
$ CHANGE |
% CHANGE |
1 |
MIND & SPIRIT INC |
$26,070.9 |
$0.0 |
$26,070.9 |
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2 |
CAPITAL ONE FINANCIAL CORP |
$12,503.4 |
$5.8 |
$12,497.6 |
215475.9% |
3 |
TIME WARNER INC |
$39,074.3 |
$28,251.7 |
$10,822.6 |
38.3% |
4 |
PROGRESSIVE CORP |
$24,217.5 |
$14,236.3 |
$9,981.2 |
70.1% |
5 |
AT&T CORP |
$32,839.3 |
$23,040.6 |
$9,798.7 |
42.5% |
6 |
BMW AG |
$9,755.3 |
$923.2 |
$8,832.1 |
956.7% |
7 |
PRICELINE INC |
$8,750.8 |
$1.8 |
$8,749.0 |
486055.6% |
8 |
COMPAQ COMPUTER CORP |
$15,182.8 |
$6,718.0 |
$8,464.8 |
126.0% |
9 |
CASTALIAN MUSIC |
$12,401.1 |
$3,961.4 |
$8,439.7 |
213.0% |
10 |
ALIGN TECHNOLGY |
$6,688.7 |
$0.0 |
$6,688.7 |
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11 |
AMERIDEBT |
$6,539.6 |
$0.0 |
$6,539.6 |
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12 |
TIVO INC |
$6,506.7 |
$0.0 |
$6,506.7 |
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13 |
PROVIDIAN CORP |
$13,157.8 |
$6,860.1 |
$6,297.7 |
91.8% |
14 |
RECKITT BENCKISER PLC |
$13,152.9 |
$6,884.5 |
$6,268.4 |
91.1% |
15 |
DATEK ONLINE HOLDING CORP |
$10,865.8 |
$4,925.7 |
$5,940.1 |
120.6% |
16 |
HJ HEINZ CO |
$8,821.4 |
$2,928.3 |
$5,893.1 |
201.2% |
17 |
PFIZER INC |
$27,248.4 |
$21,371.2 |
$5,877.2 |
27.5% |
18 |
US GOVT |
$21,833.3 |
$16,127.1 |
$5,706.2 |
35.4% |
19 |
CAMPBELL SOUP CO |
$15,949.7 |
$10,602.2 |
$5,347.5 |
50.4% |
20 |
KELLOGG CO |
$10,881.8 |
$5,806.1 |
$5,075.7 |
87.4% |
Source: CAB compilation of AdSpender data
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