Home : CAB Research : Advertising Expenditures
4Q '01 Top 20 Cable Advertiser Gainers
CABLE ADVERTISER INCREASES |
4Q '01 vs 4Q '00 |
$ (000) |
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RANK |
ADVERTISER |
4Q '01 |
4Q '00 |
$ CHANGE % CHANGE |
1 |
AOL TIME WARNER INC |
$76,359.3 |
$50,287.5 |
$26,071.8 |
51.8% |
2 |
VERIZON COMMUNICATIONS |
$12,556.4 |
$534.4 |
$12,022.0 |
2249.6% |
3 |
MICROSOFT CORP |
$14,046.1 |
$5,143.4 |
$8,902.7 |
173.1% |
4 |
PFIZER INC |
$35,875.1 |
$27,248.4 |
$8,626.7 |
31.7% |
5 |
RAZOR & TIE MUSIC |
$14,729.0 |
$6,119.9 |
$8,609.1 |
140.7% |
6 |
HONDA MOTOR CO LTD |
$15,174.6 |
$7,046.0 |
$8,128.6 |
115.4% |
7 |
IBM CORP |
$13,513.6 |
$5,686.5 |
$7,827.1 |
137.6% |
8 |
KIA MOTORS CORP |
$13,107.1 |
$5,573.9 |
$7,533.2 |
135.2% |
9 |
AMERIDEBT |
$14,017.7 |
$6,539.6 |
$7,478.1 |
114.4% |
10 |
TRICON GLOBAL RESTAURANTS INC |
$16,554.4 |
$9,525.0 |
$7,029.4 |
73.8% |
11 |
US GOVT |
$28,678.2 |
$21,833.3 |
$6,844.9 |
31.4% |
12 |
AT&T CORP |
$36,879.2 |
$30,273.9 |
$6,605.3 |
21.8% |
13 |
IGIA DIRECT INC |
$6,808.1 |
$374.9 |
$6,433.2 |
1716.0% |
14 |
DDM INC |
$7,055.4 |
$714.9 |
$6,340.5 |
886.9% |
15 |
JC PENNEY CO INC |
$10,548.3 |
$4,236.8 |
$6,311.5 |
149.0% |
16 |
AMERIX CORP |
$6,188.2 |
$0.0 |
$6,188.2 |
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17 |
PROFINA DEBT SOLUTIONS ORG |
$7,031.7 |
$959.7 |
$6,072.0 |
632.7% |
18 |
DELL COMPUTER CORP |
$11,400.0 |
$5,373.7 |
$6,026.3 |
112.1% |
19 |
EARTHLINK INC |
$5,998.4 |
$0.0 |
$5,998.4 |
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20 |
TRIARC COS INC |
$5,938.6 |
$0.0 |
$5,938.6 |
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Source: CAB compilation of AdSpender data
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