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4Q '02 Top 20 Cable Advertiser Gainers
CABLE ADVERTISER INCREASES |
4Q '02 vs 4Q '01 |
$(000) |
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RANK |
ADVERTISER |
4Q '02 |
4Q '01 |
$ CHANGE |
% CHANGE |
1 |
GENERAL MOTORS CORP |
$119,885.4
|
$66,825.3 |
$53,060.1 |
79.4% |
2 |
PROCTER & GAMBLE CO |
$118,565.8
|
$75,420.0 |
$43,145.8 |
57.2% |
3 |
DELL COMPUTER CORP |
$36,259.1 |
$11,400.0 |
$24,859.1 |
218.1% |
4 |
JOHNSON & JOHNSON |
$38,602.0 |
$18,555.6 |
$20,046.4 |
108.0% |
5 |
PETMEDS EXPRESS INC |
$24,283.6 |
$4,742.6 |
$19,541.0 |
412.0% |
6 |
UNILEVER |
$24,697.9 |
$9,181.9 |
$15,516.0 |
169.0% |
7 |
MICROSOFT CORP |
$26,812.2 |
$11,877.7 |
$14,934.5 |
125.7% |
8 |
NATIONAL AMUSEMENTS INC |
$39,472.2 |
$26,409.3 |
$13,062.9 |
49.5% |
9 |
SONY CORP |
$47,935.6 |
$35,287.6 |
$12,648.0 |
35.8% |
10 |
EARTHLINK INC |
$18,158.2 |
$5,998.4 |
$12,159.8 |
202.7% |
11 |
AMERICAN EXPRESS CO |
$16,976.1 |
$5,000.0 |
$11,976.1 |
239.5% |
12 |
DEUTSCHE TELEKOM AG |
$11,592.4 |
$161.9 |
$11,430.5 |
7060.2% |
13 |
TAP PHARMACEUTICALS INC |
$10,973.6 |
$0.0 |
$10,973.6 |
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14 |
BOWFLEX INC |
$18,619.4 |
$7,663.0 |
$10,956.4 |
143.0% |
15 |
CONSUMERINFO.COM INC |
$9,740.8 |
$524.1 |
$9,216.7 |
1758.6% |
16 |
HOTEL RESERVATIONS NETWORK |
$8,789.1 |
$0.0 |
$8,789.1 |
|
17 |
NAUTILUS GROUP INC |
$10,284.6 |
$1,649.9 |
$8,634.7 |
523.3% |
18 |
TARGET CORP |
$13,564.9 |
$5,189.1 |
$8,375.8 |
161.4% |
19 |
LOREAL SA |
$15,587.6 |
$7,599.1 |
$7,988.5 |
105.1% |
20 |
SEARS ROEBUCK & CO |
$29,594.7 |
$21,788.4 |
$7,806.3 |
35.8% |
Source: CAB compilation of AdSpender data
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