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Home : CAB Research : Advertising Expenditures
4Q '02 Top 50 Cable Advertisers
TOP 50 CABLE ADVERTISERS OF 4Q '02 |
| OCTOBER - DECEMBER 2002 |
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| RANK |
ADVERTISER |
$(000) |
| 1 |
GENERAL MOTORS CORP |
119,885.4 |
| 2 |
PROCTER & GAMBLE CO |
118,565.8 |
| 3 |
AOL TIME WARNER INC |
61,872.1 |
| 4 |
SONY CORP |
47,935.6 |
| 5 |
MATTEL INC |
46,048.3 |
| 6 |
WALT DISNEY CO |
41,545.4 |
| 7 |
NATIONAL AMUSEMENTS INC |
39,472.2 |
| 8 |
JOHNSON & JOHNSON |
38,602.0 |
| 9 |
DELL COMPUTER CORP |
36,259.1 |
| 10 |
US GOVT |
34,904.4 |
| 11 |
GLAXOSMITHKLINE PLC |
33,558.9 |
| 12 |
AT&T CORP |
32,904.2 |
| 13 |
SEARS ROEBUCK & CO |
29,594.7 |
| 14 |
DAIMLERCHRYSLER AG |
29,030.0 |
| 15 |
GENERAL MILLS INC |
27,926.5 |
| 16 |
MICROSOFT CORP |
26,812.2 |
| 17 |
PFIZER INC |
25,694.5 |
| 18 |
FORD MOTOR CO |
24,937.0 |
| 19 |
HASBRO INC |
24,740.0 |
| 20 |
UNILEVER |
24,697.9 |
| 21 |
WAL-MART STORES INC |
24,499.3 |
| 22 |
PETMEDS EXPRESS INC |
24,283.6 |
| 23 |
CAMPBELL SOUP CO |
23,586.1 |
| 24 |
YUM BRANDS INC |
22,748.1 |
| 25 |
CASTALIAN MUSIC LLC |
22,587.5 |
| 26 |
PROGRESSIVE CORP |
21,469.1 |
| 27 |
ALTRIA GROUP INC |
20,966.4 |
| 28 |
AMERITRADE HOLDING CORP |
20,940.7 |
| 29 |
IBM CORP |
20,714.1 |
| 30 |
TOYOTA MOTOR CORP |
20,409.0 |
| 31 |
VIVENDI UNIVERSAL SA |
20,163.6 |
| 32 |
ROYAL PHILIPS ELECTRONICS NV |
19,610.3 |
| 33 |
WORLDCOM INC |
19,064.6 |
| 34 |
BOWFLEX INC |
18,619.4 |
| 35 |
VERIZON COMMUNICATIONS |
18,500.4 |
| 36 |
EARTHLINK INC |
18,158.2 |
| 37 |
CLOROX CO |
17,693.5 |
| 38 |
GATEWAY INC |
17,108.2 |
| 39 |
AMERICAN EXPRESS CO |
16,976.1 |
| 40 |
NEWS CORP LTD |
16,839.2 |
| 41 |
HONDA MOTOR CO LTD |
16,166.6 |
| 42 |
ELECTRONIC ARTS INC |
15,994.7 |
| 43 |
RECKITT BENCKISER PLC |
15,786.6 |
| 44 |
LOREAL SA |
15,587.6 |
| 45 |
MCDONALDS CORP |
14,650.8 |
| 46 |
TARGET CORP |
13,564.9 |
| 47 |
KIA MOTORS CORP |
13,424.9 |
| 48 |
WYETH |
13,385.8 |
| 49 |
HOME DEPOT INC |
13,258.1 |
| 50 |
PEPSICO INC |
13,216.1 |
Source: CAB compilation of AdSpender data
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