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Home : CAB Research : Advertising Expenditures
4Q '02 Top TV and Cable Product Categories vs. Year Ago
TOTAL TELEVISION PRODUCT CATEGORY OVERVIEW ; |
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THE TOP 10 TOTAL TELEVISION PRODUCT CATEGORIES FOR 4Q ’02 |
All amounts are displayed in (000) |
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| Rank |
Category |
4Q ’02 |
4Q ’01 |
$ Change |
% Change |
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| 1 |
AUTOS, AUTO ACCESS & EQUIP |
$1,096,806.9 |
$896,770.8 |
$200,036.1 |
22.3% |
| 2 |
MEDICINES & PROPRIETARY REMEDIES |
$700,093.3 |
$677,599.5 |
$22,493.8 |
3.3% |
| 3 |
RETAIL |
$670,573.5 |
$576,001.7 |
$94,571.8 |
16.4% |
| 4 |
FINANCIAL |
$535,675.3 |
$464,005.3 |
$71,670.0 |
15.4% |
| 5 |
MEDIA & ADVERTISING |
$514,655.3 |
$501,836.3 |
$12,819.0 |
2.6% |
| 6 |
RESTAURANTS |
$472,194.9 |
$414,720.9 |
$57,474.0 |
13.9% |
| 7 |
TELECOMMUNICATIONS |
$442,065.2 |
$348,893.5 |
$93,171.7 |
26.7% |
| 8 |
GAMES, TOYS & HOBBYCRAFT |
$416,368.8 |
$435,771.1 |
-$19,402.3 |
-4.5% |
| 9 |
COMPUTERS, SOFTWARE, INTERNET |
$323,006.7 |
$303,661.7 |
$19,345.0 |
6.4% |
| 10 |
PERSONAL HYGIENE & HEALTH |
$320,049.8 |
$199,456.1 |
$120,593.7 |
60.5% |
THE TOP 5 HIGHEST $ INCREASES: |
All amounts are displayed in (000) |
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| Rank |
Category |
4Q ’02 |
4Q ’01 |
$ Change |
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| 1 |
AUTOS, AUTO ACCESS & EQUIP |
$1,096,806.9 |
$896,770.8 |
$200,036.1 |
| 2 |
PERSONAL HYGIENE & HEALTH |
$320,049.8 |
$199,456.1 |
$120,593.7 |
| 3 |
RETAIL |
$670,573.5 |
$576,001.7 |
$94,571.8 |
| 4 |
TELECOMMUNICATIONS |
$442,065.2 |
$348,893.5 |
$93,171.7 |
| 5 |
FINANCIAL |
$535,675.3 |
$464,005.3 |
$71,670.0 |
CABLE TELEVISION PRODUCT CATEGORY OVERVIEW |
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THE TOP 10 CABLE PRODUCT CATEGORIES FOR 4Q ’02 |
All amounts are displayed in (000) |
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| Rank |
Category |
4Q ’02 |
4Q ’01 |
$ Change |
% Change |
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| 1 |
AUTO, AUTO ACCESS & EQUIP |
$271,015.5 |
$206,033.1 |
$64,982.4 |
31.5% |
| 2 |
GAMES, TOYS & HOBBYCRAFT |
$213,258.7 |
$212,036.4 |
$1,222.3 |
0.6% |
| 3 |
FINANCIAL |
$207,049.5 |
$196,026.0 |
$11,023.5 |
5.6% |
| 4 |
MEDICINES & PROPRIETARY REMEDIES |
$165,868.3 |
$136,164.0 |
$29,704.3 |
21.8% |
| 5 |
RETAIL |
$153,423.1 |
$137,929.6 |
$15,493.5 |
11.2% |
| 6 |
MEDIA & ADVERTISING |
$144,384.4 |
$126,620.1 |
$17,764.3 |
14.0% |
| 7 |
TELECOMMUNICATIONS |
$131,710.2 |
$99,999.7 |
$31,710.5 |
31.7% |
| 8 |
COMPUTERS, SOFTWARE, INTERNET |
$125,356.6 |
$122,449.0 |
$2,907.6 |
2.4% |
| 9 |
RESTAURANTS |
$100,539.9 |
$82,294.7 |
$18,245.2 |
22.2% |
| 10 |
AUDIO & VIDEO EQUIPMENT & SUPP |
$97,942.5 |
$74,230.6 |
$23,711.9 |
31.9% |
THE TOP 5 HIGHEST $ INCREASES: |
All amounts are displayed in (000) |
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| Rank |
Category |
4Q ’02 |
4Q ’01 |
$ Change |
% Change |
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| 1 |
AUTO, AUTO ACCESS & EQUIP |
$271,015.5 |
$206,033.1 |
$64,982.4 |
31.5% |
| 2 |
PUBLIC TRANS, HOTELS & RESORTS |
$95,244.5 |
$54,643.9 |
$40,600.6 |
74.3% |
| 3 |
TELECOMMUNICATIONS |
$131,710.2 |
$99,999.7 |
$31,710.5 |
31.7% |
| 4 |
PERSONAL HYGIENE & HEALTH |
$79,019.4 |
$48,575.2 |
$30,444.2 |
62.7% |
| 5 |
MEDICINES & PROPRIETARY REMEDIES |
$165,868.3 |
$136,164.0 |
$29,704.3 |
21.8% |
PRODUCT CATEGORIES WITH CABLE INCREASES |
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| Listed below are the Product Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. |
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Cable Share |
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Broadcast Share |
Syndication Share |
| Category |
4Q ’02 |
4Q ’01 |
+ |
4Q ’02 |
4Q ’01 |
- |
4Q ’02 |
4Q ’01 |
- |
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| Public Trans, Hotels & Resorts |
55.8% |
36.4% |
+19.4% |
40.7% |
60.2% |
-19.5% |
3.5% |
3.4% |
0.1% |
| Ingredients, Mixes & Seasonings |
29.0% |
22.1% |
+6.9% |
58.9% |
63.1% |
-4.2% |
12.1% |
14.9% |
-2.8% |
| Hsehld Soaps, Cleansers, Polish |
30.7% |
24.0% |
+6.7% |
54.5% |
60.1% |
-5.6% |
14.7% |
15.9% |
-1.2% |
| Government, Politics & Org |
33.5% |
27.6% |
+5.9% |
61.0% |
63.0% |
-2.0% |
5.5% |
9.4% |
-3.9% |
| Hair Products & Accessories |
25.6% |
20.8% |
+4.8% |
60.0% |
60.8% |
-0.8% |
14.4% |
18.5% |
-4.0% |
| Household Supplies |
23.2% |
18.5% |
+4.6% |
61.1% |
64.9% |
-3.8% |
15.7% |
16.5% |
-0.8% |
| Discount Dep’t & Variety Stores |
22.5% |
18.1% |
+4.5% |
66.2% |
70.3% |
-4.2% |
11.3% |
11.6% |
-0.3% |
| Dairy, Produce, Meat, Baked Gds |
31.5% |
27.2% |
+4.2% |
56.0% |
57.1% |
-1.1% |
12.6% |
15.7% |
-3.0% |
| Medicines, Proprietary Remedies |
23.7% |
20.1% |
+3.6% |
60.7% |
62.2% |
-1.5% |
15.6% |
17.7% |
-2.1% |
| Prepared Foods |
28.2% |
25.1% |
+3.0% |
62.2% |
62.6% |
-0.4% |
9.6% |
12.2% |
-2.7% |
| Media & Advertising |
28.1% |
25.2% |
+2.8% |
64.1% |
65.3% |
-1.1% |
7.8% |
9.5% |
-1.7% |
| Games, Toys & Hobbycraft |
51.2% |
48.7% |
+2.6% |
41.8% |
43.7% |
-1.8% |
6.9% |
7.7% |
-0.7% |
| Confectionery & Snacks |
30.7% |
28.6% |
+2.1% |
54.5% |
55.0% |
-0.5% |
14.8% |
16.4% |
-1.6% |
| Department Stores |
18.5% |
16.5% |
+2.1% |
73.8% |
75.6% |
-1.8% |
7.6% |
7.9% |
-0.3% |
Source: CAB compilation of CMR Data
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