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Home : CAB Research : Advertising Expenditures
4Q '04 Top TV and Cable Product Categories vs. Year Ago
| TOTAL TELEVISION PRODUCT CATEGORY OVERVIEW |
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| TOP 10 TOTAL TELEVISION PRODUCT CATEGORIES |
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| 4Q '04 vs 4Q '03 |
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| $ (000) |
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| TOTAL TELEVISION |
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| CATEGORY |
4Q '04 |
4Q '03 |
$ CHANGE |
+/- % |
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| T100 AUTO, AUTO ACCESS & EQUIP |
$1,196,604.5 |
$973,267.4 |
$223,337.1 |
22.9% |
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| D500 MEDICINES & PROPRIETARY REMEDIES |
$1,032,884.3 |
$988,214.8 |
$44,669.5 |
4.5% |
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| B100 FINANCIAL |
$756,136.2 |
$594,960.3 |
$161,175.9 |
27.1% |
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| B200 TELECOMMUNICATIONS |
$717,391.1 |
$694,240.0 |
$23,151.1 |
3.3% |
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| V300 RETAIL |
$676,742.2 |
$773,136.8 |
-$96,394.6 |
-12.5% |
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| B600 MEDIA & ADVERTISING |
$561,917.5 |
$608,473.0 |
-$46,555.4 |
-7.7% |
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| G300 RESTAURANTS |
$551,554.3 |
$525,890.0 |
$25,664.2 |
4.9% |
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| B300 GOVT, POLITICS & ORGANIZATIONS |
$454,934.0 |
$368,635.7 |
$86,298.3 |
23.4% |
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| G500 GAMES, TOYS & HOBBYCRAFT |
$438,882.4 |
$478,580.9 |
-$39,698.6 |
-8.3% |
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| H500 AUDIO & VIDEO EQUIP & SUPP |
$420,203.0 |
$305,301.5 |
$114,901.5 |
37.6% |
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| Source: CAB compilation of strADegy Data |
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| TOTAL TELEVISION PRODUCT CATEGORY OVERVIEW |
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| TOP 5 HIGHEST INCREASES IN PRODUCT CATEGORIES |
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| 4Q '04 vs 4Q '03 |
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| $ (000) |
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| TOTAL TELEVISION |
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| CATEGORY |
4Q '04 |
4Q '03 |
$ CHANGE |
+/- % |
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| T100 AUTO, AUTO ACCESS & EQUIP |
$1,196,604.5 |
$973,267.4 |
$223,337.1 |
22.9% |
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| B100 FINANCIAL |
$756,136.2 |
$594,960.3 |
$161,175.9 |
27.1% |
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| H500 AUDIO & VIDEO EQUIP & SUPP |
$420,203.0 |
$305,301.5 |
$114,901.5 |
37.6% |
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| B300 GOVT, POLITICS & ORGANIZATIONS |
$454,934.0 |
$368,635.7 |
$86,298.3 |
23.4% |
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| H300 HOUSEHOLD SUPPLIES |
$206,782.0 |
$152,179.2 |
$54,602.8 |
35.9% |
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| Source: CAB compilation of strADegy Data |
| CABLE TELEVISION PRODUCT CATEGORY OVERVIEW |
| TOP 10 CABLE TELEVISION PRODUCT CATEGORIES |
| 4Q '04 vs 4Q '03 |
| $ (000) |
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| CABLE TELEVISION |
| CATEGORY |
4Q '04 |
4Q '03 |
$ CHANGE |
+/- % |
| T100 AUTO, AUTO ACCESS & EQUIP |
$327,050.9 |
$253,761.7 |
$73,289.3 |
28.9% |
| D500 MEDICINES & PROPRIETARY REMEDIES |
$311,318.4 |
$232,755.2 |
$78,563.2 |
33.8% |
| B100 FINANCIAL |
$268,197.3 |
$227,522.1 |
$40,675.2 |
17.9% |
| G500 GAMES, TOYS & HOBBYCRAFT |
$253,734.2 |
$256,276.7 |
-$2,542.4 |
-1.0% |
| V300 RETAIL |
$240,031.3 |
$233,439.0 |
$6,592.3 |
2.8% |
| B200 TELECOMMUNICATIONS |
$228,795.2 |
$236,583.0 |
-$7,787.8 |
-3.3% |
| B600 MEDIA & ADVERTISING |
$177,283.0 |
$157,057.6 |
$20,225.4 |
12.9% |
| H500 AUDIO & VIDEO EQUIP & SUPP |
$170,959.6 |
$119,178.6 |
$51,781.0 |
43.4% |
| G300 RESTAURANTS |
$142,873.2 |
$110,795.9 |
$32,077.3 |
29.0% |
| B300 GOVT, POLITICS & ORGANIZATIONS |
$101,534.6 |
$67,228.8 |
$34,305.8 |
51.0% |
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| Source: CAB compilation of strADegy Data |
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| CABLE TELEVISION PRODUCT CATEGORY OVERVIEW |
TOP 5 HIGHEST INCREASES IN PRODUCT CATEGORIES |
4Q '04 vs 4Q '03 |
| $ (000) |
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| CABLE TELEVISION |
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| CATEGORY |
4Q '04 |
4Q '03 |
$ CHANGE |
+/- % |
| D500 MEDICINES & PROPRIETARY REMEDIES |
$311,318.4 |
$232,755.2 |
$78,563.2 |
33.8% |
| T100 AUTO, AUTO ACCESS & EQUIP |
$327,050.9 |
$253,761.7 |
$73,289.3 |
28.9% |
| H500 AUDIO & VIDEO EQUIP & SUPP |
$170,959.6 |
$119,178.6 |
$51,781.0 |
43.4% |
| B100 FINANCIAL |
$268,197.3 |
$227,522.1 |
$40,675.2 |
17.9% |
| B300 GOVT, POLITICS & ORGANIZATIONS |
$101,534.6 |
$67,228.8 |
$34,305.8 |
51.0% |
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| Source: CAB compilation of strADegy Data |
| PRODUCT CATEGORIES WITH CABLE INCREASES |
| Significant Product Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. |
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| 4Q '04 vs 4Q '03 |
| $ (000) |
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CABLE SHARE |
BROADCAST SHARE |
SYNDICATED SHARE |
| CATEGORY |
4Q '04 |
4Q '03 |
+/- |
4Q '04 |
4Q '03 |
+/- |
4Q '04 |
4Q '03 |
+/- |
| B500 COMPUTERS, SOFTWARE, INTERNET |
42.9% |
31.3% |
11.6% |
55.4% |
67.4% |
-12.0% |
1.7% |
1.3% |
0.4% |
| F200 PREPARED FOODS |
38.8% |
29.8% |
9.1% |
50.7% |
58.4% |
-7.7% |
10.4% |
11.8% |
-1.4% |
| G100 MISC MERCHANDISE |
48.6% |
41.2% |
7.5% |
48.3% |
57.4% |
-9.1% |
3.1% |
1.4% |
1.7% |
| D500 MEDICINES & PROPRIETARY REMEDIES |
30.1% |
23.6% |
6.6% |
57.2% |
62.0% |
-4.7% |
12.7% |
14.5% |
-1.8% |
| H300 HOUSEHOLD SUPPLIES |
29.2% |
23.1% |
6.2% |
54.8% |
60.4% |
-5.6% |
16.0% |
16.5% |
-0.5% |
| F400 BEVERAGES |
31.6% |
25.8% |
5.7% |
61.9% |
66.8% |
-4.9% |
6.6% |
7.4% |
-0.8% |
| V300 RETAIL |
35.5% |
30.2% |
5.3% |
58.8% |
62.3% |
-3.6% |
5.8% |
7.5% |
-1.7% |
| G300 RESTAURANTS |
25.9% |
21.1% |
4.8% |
65.3% |
69.5% |
-4.3% |
8.8% |
9.4% |
-0.6% |
| D200 PERSONAL HYGIENE & HEALTH |
33.4% |
28.6% |
4.8% |
49.7% |
54.8% |
-5.1% |
16.9% |
16.6% |
0.3% |
| H600 BLDG MATERIALS, EQUIP & FIXTURES |
65.8% |
61.4% |
4.5% |
31.1% |
34.3% |
-3.1% |
3.0% |
4.4% |
-1.3% |
| D100 COSMETICS & BEAUTY AIDS |
26.5% |
22.2% |
4.3% |
56.0% |
61.0% |
-5.0% |
17.5% |
16.8% |
0.7% |
| G500 GAMES, TOYS & HOBBYCRAFT |
57.8% |
53.5% |
4.3% |
35.2% |
39.3% |
-4.1% |
7.0% |
7.2% |
-0.2% |
| B300 GOVT, POLITICS & ORGANIZATIONS |
22.3% |
18.2% |
4.1% |
75.1% |
79.6% |
-4.5% |
2.6% |
2.1% |
0.4% |
| V800 DIRECT RESPONSE COMPANIES |
78.6% |
75.3% |
3.3% |
10.5% |
14.2% |
-3.7% |
10.9% |
10.5% |
0.4% |
| T400 PUBLIC TRAN, HOTELS & RESORTS |
51.2% |
48.2% |
3.0% |
44.6% |
44.2% |
0.4% |
4.3% |
7.6% |
-3.3% |
| B400 INSURANCE & REAL ESTATE |
41.0% |
38.6% |
2.4% |
50.5% |
52.5% |
-2.0% |
8.5% |
8.9% |
-0.4% |
| F600 BEER & WINE |
25.7% |
23.6% |
2.0% |
72.1% |
73.4% |
-1.3% |
2.3% |
3.0% |
-0.7% |
| H500 AUDIO & VIDEO EQUIP & SUPP |
40.7% |
39.0% |
1.6% |
54.0% |
55.2% |
-1.3% |
5.4% |
5.8% |
-0.4% |
| T100 AUTO, AUTO ACCESS & EQUIP |
27.3% |
26.1% |
1.3% |
69.3% |
71.3% |
-1.9% |
3.3% |
2.7% |
0.7% |
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| Source: CAB compilation of strADegy Data |
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