| National Total Television advertising revenues grew 8.5%, up $905.0 Million from $10.6 Billion in 4Q '03 to $11.5 Billion in 4Q '04. |
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| TELEVISION ADVERTISING REVENUES |
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4Q '04 |
4Q '03 |
CHANGE |
$ CHANGE |
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$(000) |
$(000) |
% |
$(000) |
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| Broadcast TV |
$6,336,457.1 |
$6,162,875.6 |
2.8% |
$173,581.5 |
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| Share % |
55.0% |
58.0% |
-3.1% |
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| Syndicated TV |
$1,032,433.8 |
$924,804.3 |
11.6% |
$107,629.5 |
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| Share % |
9.0% |
8.7% |
0.3% |
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| Cable TV |
$4,156,761.0 |
$3,532,957.1 |
17.7% |
$623,804.0 |
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| Share % |
36.1% |
33.3% |
2.8% |
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| Grand Total |
$11,525,651.9 |
$10,620,637.0 |
8.5% |
$905,014.9 |
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| Cable Ad Revenues increased 17.7%, up $623.8 Million from $3.5 Billion last year to $4.2 Billion this year. Broadcast revenues earned a slight increase of 2.8%, up $173.6 Million from $6.2 Billion in 4Q '03 to $6.3 Billion in 4Q '04. Lastly, Syndication revenues grew 11.6%, up $107.6 Million from last year's $924.8 Million to $1.0 Billion this year. |
Source: CAB compilation of strADegy Data |
