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Home : CAB Research : Advertising Expenditures
4Q '05 Top 20 Cable Advertiser Gainers
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PARENT COMPANY |
4Q05 |
4Q04 |
(+/-) |
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1 |
PROCTER & GAMBLE CO |
$241,875.5 |
$208,989.1 |
$32,886.4 |
2 |
SPRINT NEXTEL CORP |
$50,685.4 |
$21,930.9 |
$28,754.5 |
3 |
GE GENERAL ELECTRIC CO |
$53,405.9 |
$33,325.9 |
$20,080.0 |
4 |
VERIZON COMMUNICATIONS INC |
$42,931.4 |
$24,957.2 |
$17,974.2 |
5 |
SEPRACOR INC |
$12,648.1 |
$0.0 |
$12,648.1 |
6 |
CRAFTMATIC/CONTOUR IND INC |
$18,987.2 |
$6,358.3 |
$12,628.9 |
7 |
UNILEVER |
$23,375.9 |
$10,800.3 |
$12,575.6 |
8 |
NEWS CORP |
$38,037.3 |
$25,968.9 |
$12,068.4 |
9 |
GLAXOSMITHKLINE PLC |
$68,812.2 |
$57,266.0 |
$11,546.2 |
10 |
ACTIVISION PUBLISHING INC |
$23,540.4 |
$12,653.1 |
$10,887.3 |
11 |
ALLSTATE CORP |
$19,949.5 |
$9,153.9 |
$10,795.6 |
12 |
JP MORGAN CHASE & CO |
$11,644.9 |
$1,234.1 |
$10,410.8 |
13 |
PETMED EXPRESS INC |
$37,879.3 |
$27,484.0 |
$10,395.3 |
14 |
VOLKSWAGEN AG |
$11,940.0 |
$1,725.0 |
$10,215.0 |
15 |
GENERAL MILLS INC |
$39,447.4 |
$29,352.8 |
$10,094.6 |
16 |
BERKSHIRE HATHAWAY INC |
$25,732.3 |
$15,737.9 |
$9,994.4 |
17 |
MATTEL INC |
$68,663.7 |
$58,869.2 |
$9,794.5 |
18 |
SONY CORP |
$63,978.5 |
$54,421.2 |
$9,557.3 |
19 |
AMERIPRISE FINANCIAL INC |
$8,989.3 |
$0.0 |
$8,989.3 |
20 |
ANHEUSER-BUSCH COS INC |
$15,767.8 |
$6,806.5 |
$8,961.3 |
Source: Stradegy. |
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