|
| |
 |
 |
 |
Home : CAB Research : Advertising Expenditures
4Q '05 Top 50 Cable Advertisers
| |
|
|
| |
ADVERTISER |
$(000) |
| 1 |
PROCTER & GAMBLE CO |
$241,875.5 |
| 2 |
TIME WARNER INC |
$94,328.1 |
| 3 |
GENERAL MOTORS CORP |
$72,229.6 |
| 4 |
GLAXOSMITHKLINE PLC |
$68,812.2 |
| 5 |
MATTEL INC |
$68,663.7 |
| 6 |
SONY CORP |
$63,978.5 |
| 7 |
GE GENERAL ELECTRIC CO |
$53,405.9 |
| 8 |
SPRINT NEXTEL CORP |
$50,685.4 |
| 9 |
DELL INC |
$50,508.1 |
| 10 |
DAIMLERCHRYSLER AG |
$45,773.2 |
| 11 |
WALT DISNEY CO |
$43,194.1 |
| 12 |
VERIZON COMMUNICATIONS INC |
$42,931.4 |
| 13 |
GENERAL MILLS INC |
$39,447.4 |
| 14 |
HASBRO INC |
$38,884.2 |
| 15 |
NEWS CORP |
$38,037.3 |
| 16 |
PETMED EXPRESS INC |
$37,879.3 |
| 17 |
US GOVT |
$37,511.3 |
| 18 |
ALTRIA GROUP INC |
$37,309.5 |
| 19 |
AT&T INC |
$35,817.0 |
| 20 |
SEARS HOLDINGS CORP |
$35,590.4 |
| 21 |
CAPITAL ONE FINANCIAL CORP |
$35,282.9 |
| 22 |
NATIONAL AMUSEMENTS INC |
$35,050.7 |
| 23 |
HONDA MOTOR CO LTD |
$32,356.6 |
| 24 |
YUM BRANDS INC |
$30,577.8 |
| 25 |
FORD MOTOR CO |
$29,367.3 |
| 26 |
TOYOTA MOTOR CORP |
$28,902.1 |
| 27 |
PROGRESSIVE CORP |
$26,863.7 |
| 28 |
PFIZER INC |
$26,159.1 |
| 29 |
BERKSHIRE HATHAWAY INC |
$25,732.3 |
| 30 |
CAMPBELL SOUP CO |
$24,593.7 |
| 31 |
NISSAN MOTOR CO LTD |
$24,576.9 |
| 32 |
PEPSICO INC |
$24,514.9 |
| 33 |
ACTIVISION PUBLISHING INC |
$23,540.4 |
| 34 |
UNILEVER |
$23,375.9 |
| 35 |
BEST BUY CO INC |
$23,345.9 |
| 36 |
AMERICAN EXPRESS CO |
$22,875.3 |
| 37 |
DIAGEO PLC |
$21,464.5 |
| 38 |
SC JOHNSON & SON INC |
$20,538.4 |
| 39 |
HYUNDAI CORP |
$20,509.4 |
| 40 |
ASTRAZENECA PLC |
$20,452.4 |
| 41 |
MCDONALDS CORP |
$20,399.7 |
| 42 |
JOHNSON & JOHNSON |
$20,294.0 |
| 43 |
TOYS-R-US INC |
$20,200.8 |
| 44 |
ALLSTATE CORP |
$19,949.5 |
| 45 |
NOVARTIS AG |
$19,808.6 |
| 46 |
SABMILLER PLC |
$19,710.2 |
| 47 |
KELLOGG CO |
$19,350.1 |
| 48 |
NAUTILUS INC |
$19,308.8 |
| 49 |
CRAFTMATIC/CONTOUR IND INC |
$18,987.2 |
| 50 |
MICROSOFT CORP |
$18,864.1 |
| Source: Stradegy. |
|
|
|
|
