|
| |
 |
 |
 |
Home : CAB Research : Advertising Expenditures
4Q '05 Top TV and Cable Product Categories vs. Year Ago
| |
|
|
|
|
|
| TOP 10 TOTAL TELEVISION CATEGORIES |
| |
|
|
|
|
|
| |
|
4Q05 |
4Q04 |
|
|
|
CATEGORY |
$ (OOO) |
$ (OOO) |
(+/-) |
% Change |
| 1 |
AUTO/AUTO ACCESS & EQUIP |
$1,184,714.0 |
$1,196,604.5 |
-$11,890.5 |
-01.0% |
| 2 |
MEDICINES |
$1,018,946.2 |
$1,033,566.9 |
-$14,620.7 |
-01.4% |
| 3 |
TELECOMMUNICATIONS |
$875,654.0 |
$717,391.1 |
$158,262.9 |
22.1% |
| 4 |
FINANCIAL |
$840,044.5 |
$756,030.0 |
$84,014.5 |
11.1% |
| 5 |
RETAIL |
$722,009.6 |
$676,786.7 |
$45,222.9 |
06.7% |
| 6 |
MEDIA & ADVERTISING |
$665,359.6 |
$563,045.9 |
$102,313.7 |
18.2% |
| 7 |
RESTAURANTS |
$601,438.8 |
$551,554.3 |
$49,884.5 |
09.0% |
| 8 |
GOVT, POLITICS & ORG |
$491,499.1 |
$454,888.2 |
$36,610.9 |
08.0% |
| 9 |
GAMES,TOYS |
$486,321.2 |
$436,921.4 |
$49,399.8 |
11.3% |
| 10 |
AUDIO & VIDEO |
$395,037.0 |
$420,203.0 |
-$25,166.0 |
-06.0% |
| |
|
|
|
|
|
| |
|
|
|
|
|
| TOP 5 HIGHEST $ INCREASES |
| |
|
|
|
|
|
| |
|
4Q05 |
4Q04 |
|
|
| |
|
$ (OOO) |
$ (OOO) |
(+/-) |
|
| 1 |
TELECOMMUNICATIONS |
$875,654.0 |
$717,391.1 |
$158,262.9 |
|
| 2 |
MEDIA & ADVERTISING |
$665,359.6 |
$563,045.9 |
$102,313.7 |
|
| 3 |
INSURANCE & REAL ESTATE |
$318,615.5 |
$219,655.7 |
$98,959.8 |
|
| 4 |
FINANCIAL |
$840,044.5 |
$756,030.0 |
$84,014.5 |
|
| 5 |
PREPARED FOODS |
$276,157.8 |
$218,517.7 |
$57,640.1 |
|
| |
|
|
|
|
|
| |
|
|
|
|
|
| TOP 10 CABLE PRODUCT CATEGORIES |
| |
|
|
|
|
|
| |
|
4Q05 |
4Q04 |
|
|
| |
|
$ (OOO) |
$ (OOO) |
(+/-) |
% Change |
| 1 |
AUTO/AUTO ACCESS & EQUIP |
$337,907.8 |
$327,050.9 |
$10,856.9 |
03.3% |
| 2 |
GAMES, TOYS |
$322,477.1 |
$252,205.6 |
$70,271.5 |
27.9% |
| 3 |
TELECOMMUNICATIONS |
$288,523.8 |
$228,795.2 |
$59,728.6 |
26.1% |
| 4 |
MEDICINES |
$270,099.4 |
$311,857.8 |
-$41,758.4 |
-13.4% |
| 5 |
FINANCIAL |
$267,102.0 |
$268,197.3 |
-$1,095.3 |
-00.4% |
| 6 |
RETAIL |
$245,529.3 |
$240,075.9 |
$5,453.4 |
02.3% |
| 7 |
MEDIA & ADVERTISING |
$222,034.7 |
$178,156.2 |
$43,878.5 |
24.6% |
| 8 |
RESTAURANTS |
$166,467.9 |
$142,873.2 |
$23,594.7 |
16.5% |
| 9 |
AUDIO&VIDEO |
$153,984.2 |
$170,959.6 |
-$16,975.4 |
-09.9% |
| 10 |
INSURANCE & REAL ESTATE |
$136,088.6 |
$89,993.0 |
$46,095.6 |
51.2% |
| |
|
|
|
|
|
| |
|
|
|
|
|
| TOP 5 HIGHEST $ CABLE INCREASES |
| |
|
|
|
|
|
| |
|
4Q05 |
4Q04 |
|
|
| |
TOP 5 CABLE INCREASES |
$ (OOO) |
$ (OOO) |
(+/-) |
|
| 1 |
GAMES, TOYS |
$322,477.1 |
$252,205.6 |
$70,271.5 |
|
| 2 |
TELECOMMUNICATIONS |
$288,523.8 |
$228,795.2 |
$59,728.6 |
|
| 3 |
INSURANCE & REAL ESTATE |
$136,088.6 |
$89,993.0 |
$46,095.6 |
|
| 4 |
MEDIA & ADVERTISING |
$222,034.7 |
$178,156.2 |
$43,878.5 |
|
| 5 |
RESTAURANTS |
$166,467.9 |
$142,873.2 |
$23,594.7 |
|
| |
|
|
|
|
|
| |
|
|
|
|
|
| Source: Stradegy |
|
|
|
|
