| TELEVISION ADVERTISING REVENUES |
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| Quarter after quarter, National Television's share of the advertising pie continues to grow, generating $11.6 Billion in advertising revenues in 1Q06 - up 8.9% from year ago. |
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1Q06 $(000) |
1Q05 $(000) |
% Change |
+/- Change ($000) |
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| Broadcast TV |
$6,857,825.90 |
$6,121,314.50 |
12.0% |
$726,511.40 |
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| Share % |
59.0% |
57.3% |
2.9% |
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| Syndication TV |
$1,064,811.00 |
$987,594.90 |
7.8% |
77,216.10 |
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| Share % |
9.2% |
9.2% |
-0.5% |
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| Cable TV |
$3,709,923.70 |
$3,568,915.90 |
4.0% |
141,007.80 |
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| Share % |
31.9% |
33.4% |
-4.5% |
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| Grand Total |
$11,632,560.60 |
$10,677,825.30 |
8.9% |
954,735.30 |
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| Source: CAB analysis of Stradegy data. |
