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| In 4Q05, National Television generated $12.3 Billion in advertising revenues, up a healthy 6.6% from year ago.Cable ad revenues continued to increase, growing an impressive 8% to $4.5 Billion - grasping a larger share to the total pie (37%). Broadcast managed to generate more revenue but experienced a slight decline in share of the total TV pie. |
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4Q05 $(000) |
4Q04 $(000) |
% Change |
+/- Change ($000) |
| Broadcast TV |
$6,645,250.90 |
$6,336,457.10 |
4.9% |
$308,793.8 |
| Share % |
54.1% |
55.0% |
-1.7% |
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| Syndication TV |
$1,145,074.70 |
$1,032,433.80 |
10.9% |
$112,640.9 |
| Share % |
9.3% |
9.0% |
3.6% |
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| Cable TV |
$4,495,456.80 |
$4,156,761.00 |
8.1% |
$338,695.8 |
| Share % |
36.6% |
36.0% |
1.6% |
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| Grand Total |
$12,285,782.40 |
$11,525,651.90 |
6.6% |
$760,130.50 |
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| Source: CAB analysis of Stradegy data. |
