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Home : CAB Research : Advertising Expenditures
4Q '06 Top 50 Cable Advertisers
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ADVERTISER |
$(000) |
| 1 |
PROCTER & GAMBLE
CO |
$212,661.3 |
| 2 |
SPRINT NEXTEL CORP |
$101,990.0 |
| 3 |
TIME WARNER INC |
$100,760.3 |
| 4 |
MATTEL INC |
$72,214.6 |
| 5 |
DAIMLERCHRYSLER AG |
$60,292.9 |
| 6 |
SONY CORP |
$58,386.1 |
| 7 |
GENERAL MOTORS CORP |
$58,343.9 |
| 8 |
WALT DISNEY CO |
$56,822.3 |
| 9 |
NEWS CORP |
$52,596.9 |
| 10 |
NATIONAL AMUSEMENTS
INC |
$51,490.7 |
| 11 |
FORD MOTOR CO |
$49,289.0 |
| 12 |
DELL INC |
$46,261.3 |
| 13 |
US GOVT |
$46,055.1 |
| 14 |
HASBRO INC |
$45,275.4 |
| 15 |
PUBLIC SERVICE ANN |
$43,695.9 |
| 16 |
GLAXOSMITHKLINE PLC |
$41,070.3 |
| 17 |
YUM BRANDS INC |
$40,559.3 |
| 18 |
GENERAL MILLS INC |
$36,514.6 |
| 19 |
JOHNSON & JOHNSON |
$36,304.9 |
| 20 |
SEARS HOLDINGS CORP |
$35,698.4 |
| 21 |
AT&T INC |
$35,260.5 |
| 22 |
GE GENERAL ELECTRIC
CO |
$34,962.1 |
| 23 |
PROGRESSIVE CORP |
$33,180.4 |
| 24 |
ALTRIA GROUP INC |
$31,057.6 |
| 25 |
TOYOTA MOTOR CORP |
$30,176.5 |
| 26 |
VERIZON COMMUNICATIONS
INC |
$29,527.7 |
| 27 |
WAL-MART STORES INC |
$29,360.0 |
| 28 |
DIAGEO PLC |
$28,742.7 |
| 29 |
BERKSHIRE HATHAWAY INC |
$28,564.2 |
| 30 |
AMERICAN EXPRESS CO |
$27,687.0 |
| 31 |
UNILEVER |
$27,081.7 |
| 32 |
KELLOGG CO |
$25,985.9 |
| 33 |
PFIZER INC |
$24,990.7 |
| 34 |
HEWLETT-PACKARD CO |
$24,635.0 |
| 35 |
SC JOHNSON & SON
INC |
$23,953.6 |
| 36 |
TOYS-R-US INC |
$23,270.0 |
| 37 |
CAMPBELL SOUP CO |
$22,965.2 |
| 38 |
NISSAN MOTOR CO LTD |
$22,736.5 |
| 39 |
JPMORGAN CHASE &
CO |
$22,439.2 |
| 40 |
VIVENDI UNIVERSAL SA |
$22,204.3 |
| 41 |
MCDONALDS CORP |
$21,743.1 |
| 42 |
PROVIDENCE EQUITY PARTNERS
INC |
$21,607.8 |
| 43 |
LOREAL SA |
$21,091.8 |
| 44 |
NOVARTIS AG |
$20,578.1 |
| 45 |
BERKELEY PREMIUM NUTRACEUTICALS
INC |
$20,439.8 |
| 46 |
ALLSTATE CORP |
$20,249.3 |
| 47 |
VONAGE HOLDINGS CORP |
$19,715.4 |
| 48 |
FEDERATED DEPT STORES
INC |
$19,648.9 |
| 49 |
IOVATE HEALTH SCIENCES
INC |
$19,360.8 |
| 50 |
CAPITAL ONE FINANCIAL
CORP |
$19,335.1 |
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| Source: CAB analysis
of TNS data. |
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