| |
TELEVISION ADVERTISING REVENUES |
| In Fourth 2006, National Television generated $12.4 Billion in advertising revenues, up slightly from same period
year ago. Cable is the only medium to experience a gain - up 7.2%. |
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|
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|
|
|
|
| |
4Q06
$(000) |
4Q05
$(000) |
% Change |
+/-
Change |
|
|
| Broadcast TV |
$6,536,471.1 |
$6,645,088.2 |
-01.6% |
-$108,617.10 |
|
|
| Share % |
52.6% |
54.0% |
-02.6% |
|
|
|
| Syndication TV |
$1,058,504.1 |
$1,145,074.7 |
-07.5% |
-$86,570.60 |
|
|
| Share % |
08.5% |
09.3% |
-08.6% |
|
|
|
| Cable TV |
$4,821,588.0 |
$4,495,121.3 |
07.2% |
$326,466.70 |
|
|
| Share % |
38.8% |
36.5% |
06.3% |
|
|
|
| Grand Total |
$12,416,563.2 |
$12,285,284.2 |
01.1% |
$131,279.0 |
|
|
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|
|
|
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| Source: CAB analysis
of TNS data. |
