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Home : CAB Research : Advertising Expenditures
4Q '07 Top 50 Cable Advertisers
| RANK |
ADVERTISER |
$(000) |
| 1 |
PROCTER & GAMBLE
CO |
$263,412.2 |
| 2 |
MATTEL INC |
$96,205.6 |
| 3 |
TIME WARNER INC |
$86,690.5 |
| 4 |
WALT DISNEY CO |
$77,524.1 |
| 5 |
GENERAL MOTORS CORP |
$77,136.9 |
| 6 |
AT&T INC |
$65,738.0 |
| 7 |
SONY CORP |
$62,757.2 |
| 8 |
HASBRO INC |
$61,515.5 |
| 9 |
FAIRFIELD LANGUAGE TECHNOLOGIES |
$54,848.1 |
| 10 |
NATIONAL AMUSEMENTS
INC |
$51,955.1 |
| 11 |
NEWS CORP |
$51,679.8 |
| 12 |
BERKSHIRE HATHAWAY INC |
$50,123.4 |
| 13 |
GENERAL MILLS INC |
$45,705.5 |
| 14 |
VERIZON COMMUNICATIONS
INC |
$44,315.9 |
| 15 |
SPRINT NEXTEL CORP |
$44,176.0 |
| 16 |
GE GENERAL ELECTRIC
CO |
$43,976.8 |
| 17 |
TEMPUR-PEDIC INTL INC |
$41,769.7 |
| 18 |
KELLOGG CO |
$39,618.9 |
| 19 |
JOHNSON & JOHNSON |
$39,008.5 |
| 20 |
YUM BRANDS INC |
$38,639.5 |
| 21 |
RECKITT BENCKISER PLC |
$38,108.6 |
| 22 |
FORD MOTOR CO |
$36,111.5 |
| 23 |
US GOVT |
$35,568.1 |
| 24 |
CERBERUS CAPITAL MGT
LP |
$34,369.4 |
| 25 |
DIAGEO PLC |
$31,788.3 |
| 26 |
ROYAL BANK OF SCOTLAND
PLC |
$31,528.7 |
| 27 |
SCOOTER STORE INC |
$31,398.7 |
| 28 |
GUTHY-RENKER CORP |
$30,740.5 |
| 29 |
WAL-MART STORES INC |
$30,565.4 |
| 30 |
SEARS HOLDINGS CORP |
$30,457.1 |
| 31 |
SPIN MASTER LTD |
$30,077.4 |
| 32 |
CLOROX CO |
$29,664.6 |
| 33 |
BERKELEY PREMIUM NUTRACEUTICALS
INC |
$28,993.7 |
| 34 |
PROGRESSIVE CORP |
$27,958.9 |
| 35 |
CAMPBELL SOUP CO |
$27,789.0 |
| 36 |
MCDONALDS CORP |
$27,351.0 |
| 37 |
DIRECT HOLDINGS WORLDWIDE
LLC |
$27,200.1 |
| 38 |
UNILEVER |
$26,950.3 |
| 39 |
PFIZER INC |
$26,414.3 |
| 40 |
NESTLE SA |
$26,365.7 |
| 41 |
DELAWARE CORP |
$25,905.4 |
| 42 |
PUBLIC SERVICE ANN |
$25,609.3 |
| 43 |
MARS INC |
$25,511.4 |
| 44 |
BRISTOL-MYERS SQUIBB
CO |
$25,303.1 |
| 45 |
AMGEN INC/WYETH |
$25,301.8 |
| 46 |
AMERICAN EXPRESS CO |
$24,887.3 |
| 47 |
DELL INC |
$24,553.6 |
| 48 |
NUTRISYSTEM INC |
$24,504.2 |
| 49 |
KRAFT FOODS INC |
$23,989.5 |
| 50 |
ALLSTATE CORP |
$23,977.1 |
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| Source: CAB analysis
of TNS. |
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