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Home : CAB Research : Advertising Expenditures
4Q '07 TV Market Share for Three Mediums
| TELEVISION
ADVERTISING REVENUES |
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| National Telelvision
generated $13.3 Billion in advertising revenues, up |
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| 7 % from year ago. Cable
experienced the largest year over year growth. |
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4Q07
$(000) |
4Q06
$(000) |
% Change |
+/-
Change |
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| Broadcast TV |
$6,587,842.8 |
$6,536,471.1 |
00.8% |
$51,371.70 |
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| Share % |
49.6% |
52.6% |
-05.7% |
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| Syndication TV |
$1,142,573.5 |
$1,058,504.1 |
07.9% |
$84,069.40 |
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| Share % |
08.6% |
08.5% |
01.1% |
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| Cable TV |
$5,535,233.9 |
$4,821,942.8 |
14.7% |
$713,291.10 |
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| Share % |
41.7% |
38.8% |
07.4% |
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| Grand Total |
$13,265,650.2 |
$12,416,918.0 |
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$848,732.20 |
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| Source: CAB analysis
of TNS data. |
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