|
| |
 |
 |
 |
Home : CAB Research : Advertising Expenditures
4Q'06 Top 20 Cable Advertiser Gainers
| |
PARENT COMPANY |
4Q06 |
4Q05 |
(+/-) |
| 1 |
SPRINT NEXTEL CORP |
$101,990.0 |
$55,363.2 |
$46,626.8 |
| 2 |
PROVIDENCE EQUITY PARTNERS
INC |
$21,607.8 |
$914.2 |
$20,693.6 |
| 3 |
FORD MOTOR CO |
$49,289.0 |
$29,457.2 |
$19,831.8 |
| 4 |
FEDERATED DEPT STORES
INC |
$19,648.9 |
$1,321.6 |
$18,327.3 |
| 5 |
BERKELEY PREMIUM NUTRACEUTICALS
INC |
$20,439.8 |
$6,171.1 |
$14,268.7 |
| 6 |
NEWS CORP |
$52,596.9 |
$39,414.1 |
$13,182.8 |
| 7 |
VIVENDI UNIVERSAL SA |
$22,204.3 |
$9,548.2 |
$12,656.1 |
| 8 |
DAIMLERCHRYSLER AG |
$60,292.9 |
$48,019.1 |
$12,273.8 |
| 9 |
MERCK & CO INC |
$19,288.6 |
$7,682.6 |
$11,606.0 |
| 10 |
WALT DISNEY CO |
$56,822.3 |
$45,223.7 |
$11,598.6 |
| 11 |
NATIONAL AMUSEMENTS
INC |
$51,490.7 |
$40,090.2 |
$11,400.5 |
| 12 |
SCHERING AG |
$11,108.4 |
$0.0 |
$11,108.4 |
| 13 |
WAL-MART STORES INC |
$29,360.0 |
$18,316.3 |
$11,043.7 |
| 14 |
WHITE MTN INSURANCE
GROUP LTD |
$12,714.9 |
$2,025.5 |
$10,689.4 |
| 15 |
IOVATE HEALTH SCIENCES
INC |
$19,360.8 |
$8,745.9 |
$10,614.9 |
| 16 |
ALLTEL CORP |
$10,255.3 |
$75.8 |
$10,179.5 |
| 17 |
PFIZER INC |
$24,990.7 |
$14,828.6 |
$10,162.1 |
| 18 |
AMGEN INC |
$10,234.3 |
$304.6 |
$9,929.7 |
| 19 |
VONAGE HOLDINGS CORP |
$19,715.4 |
$9,922.1 |
$9,793.3 |
| 20 |
OBESITY RESEARCH INSTITUTE
LLC |
$10,152.8 |
$528.1 |
$9,624.7 |
| |
|
|
|
|
| Source: CAB analysis
of TNS data. |
|
|
|
|
