Home : CAB Research : Advertising Expenditures
Top 20 Cable Advertiser Gainers of '03/'04
TOP 20 CABLE ADVERTISER INCREASES |
'03/'04 vs. '02/'03 |
$(000) |
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RANK |
ADVERTISER |
2003 - 2004 |
2002 - 2003 |
$ CHANGE |
% CHANGE |
1 |
PROCTER & GAMBLE CO |
$694,097.6 |
$474,852.5 |
$219,245.1 |
46.2% |
2 |
GLAXOSMITHKLINE PLC |
$204,664.3 |
$115,555.5 |
$89,108.8 |
77.1% |
3 |
NOVARTIS AG |
$137,067.6 |
$81,221.8 |
$55,845.8 |
68.8% |
4 |
BERKSHIRE HATHAWAY INC |
$103,922.2 |
$50,642.3 |
$53,279.8 |
105.2% |
5 |
GILLETTE CO |
$89,513.4 |
$39,026.8 |
$50,486.7 |
129.4% |
6 |
HOME DEPOT INC |
$107,912.9 |
$63,050.2 |
$44,862.7 |
71.2% |
7 |
PEOPLEPC INC |
$59,277.3 |
$14,662.7 |
$44,614.6 |
304.3% |
8 |
DAIMLERCHRYSLER AG |
$138,385.5 |
$95,597.9 |
$42,787.5 |
44.8% |
9 |
DELL COMPUTER CORP |
$167,474.2 |
$125,454.1 |
$42,020.2 |
33.5% |
10 |
PUBLIC SERVICE ANN |
$138,453.5 |
$98,489.2 |
$39,964.3 |
40.6% |
11 |
SBC COMMUNICATIONS INC |
$69,504.0 |
$35,251.1 |
$34,252.9 |
97.2% |
12 |
SCOOTER STORE INC |
$54,588.6 |
$21,361.8 |
$33,226.8 |
155.5% |
13 |
LIFEKEY INC |
$33,296.0 |
$2,464.7 |
$30,831.3 |
1250.9% |
14 |
CITIGROUP INC |
$45,100.9 |
$14,282.5 |
$30,818.4 |
215.8% |
15 |
NEWS CORP LTD |
$89,284.1 |
$58,543.1 |
$30,741.0 |
52.5% |
16 |
SC JOHNSON & SON INC |
$73,435.4 |
$45,321.6 |
$28,113.8 |
62.0% |
17 |
WALT DISNEY CO |
$188,954.8 |
$160,899.9 |
$28,054.9 |
17.4% |
18 |
KELLOGG CO |
$113,346.3 |
$87,046.0 |
$26,300.3 |
30.2% |
19 |
IDEAVILLAGE.COM |
$34,934.9 |
$9,201.5 |
$25,733.5 |
279.7% |
20 |
FUJI HEAVY INDUSTRIES LTD |
$67,278.4 |
$41,695.9 |
$25,582.5 |
61.4% |
Source: CAB compilation of AdSpender data
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