Home : CAB Research : Advertising Expenditures
Top 20 Cable Advertiser Gainers of '00/'01
CABLE ADVERTISER INCREASES |
4Q '00 - 3Q '01 |
$ (000) |
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RANK |
ADVERTISER |
'00 - '01 |
'99 - '00 |
$ Change |
% Change |
1 |
AOL TIME WARNER INC |
$267,708.9 |
$143,134.8 |
$124,574.1 |
87.0% |
2 |
MIND & SPIRIT INC |
$120,292.4 |
$5,307.6 |
$114,984.8 |
2166.4% |
3 |
AT&T CORP |
$151,436.8 |
$74,532.3 |
$76,904.5 |
103.2% |
4 |
RAZOR & TIE MUSIC |
$55,063.5 |
$13,013.6 |
$42,049.9 |
323.1% |
5 |
PROGRESSIVE CORP |
$88,602.2 |
$58,563.1 |
$30,039.1 |
51.3% |
6 |
COMPAQ COMPUTER CORP |
$49,082.7 |
$20,381.5 |
$28,701.2 |
140.8% |
7 |
CAPITAL ONE FINANCIAL CORP |
$40,798.2 |
$12,523.1 |
$28,275.1 |
225.8% |
8 |
CASTALIAN MUSIC |
$57,519.1 |
$29,291.1 |
$28,228.0 |
96.4% |
9 |
AMERIDEBT |
$35,503.7 |
$8,274.3 |
$27,229.4 |
329.1% |
10 |
PFIZER INC |
$136,986.6 |
$111,725.7 |
$25,260.9 |
22.6% |
11 |
RECKITT BENCKISER PLC |
$44,366.6 |
$24,822.2 |
$19,544.4 |
78.7% |
12 |
BANK OF AMERICA CORP |
$18,347.9 |
$6.4 |
$18,341.5 |
286585.9% |
13 |
SYLVAN LEARNING SYSTEMS INC |
$31,864.7 |
$13,635.5 |
$18,229.2 |
133.7% |
14 |
KIA MOTORS CORP |
$33,325.5 |
$16,175.0 |
$17,150.5 |
106.0% |
15 |
WALT DISNEY CO |
$116,595.8 |
$99,517.5 |
$17,078.3 |
17.2% |
16 |
APOLLO GROUP |
$16,832.7 |
$0.0 |
$16,832.7 |
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17 |
DDM INC |
$18,432.7 |
$1,783.8 |
$16,648.9 |
933.3% |
18 |
VERIZON COMMUNICATIONS |
$17,314.2 |
$809.7 |
$16,504.5 |
2038.3% |
19 |
FUJI HEAVY INDUSTRIES LTD |
$43,144.5 |
$27,555.6 |
$15,588.9 |
56.6% |
20 |
ALIGN TECHNOLGY |
$17,305.8 |
$2,261.9 |
$15,043.9 |
665.1% |
Source: CAB compilation of AdSpender data
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