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Home : CAB Research : Advertising Expenditures
Top 20 Cable Advertiser Gainers of '05/'06
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05/06 |
04/05 |
(+/-) |
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ADVERTISER |
$ (000) |
$ (000) |
$ (000) |
| 1 |
SPRINT NEXTEL CORP |
$192,978.2 |
$104,693.1 |
$88,285.1 |
| 2 |
VERIZON COMMUNICATIONS
INC |
$167,511.5 |
$107,101.1 |
$60,410.4 |
| 3 |
GE GENERAL ELECTRIC
CO |
$177,252.1 |
$129,779.2 |
$47,472.9 |
| 4 |
VONAGE HOLDINGS CORP |
$72,026.8 |
$27,165.2 |
$44,861.6 |
| 5 |
IOVATE HEALTH SCIENCES
INC |
$45,593.8 |
$1,414.8 |
$44,179.0 |
| 6 |
SONY CORP |
$210,380.5 |
$167,810.4 |
$42,570.1 |
| 7 |
PROCTER & GAMBLE
CO |
$833,616.1 |
$791,522.9 |
$42,093.2 |
| 8 |
WEINSTEIN CO INC |
$36,429.6 |
$815.5 |
$35,614.1 |
| 9 |
KELLOGG CO |
$150,575.8 |
$118,999.2 |
$31,576.6 |
| 10 |
SEPRACOR INC |
$48,535.0 |
$17,111.6 |
$31,423.4 |
| 11 |
BAYER AG GROUP |
$91,744.4 |
$60,427.9 |
$31,316.5 |
| 12 |
DELL INC |
$212,737.4 |
$181,585.6 |
$31,151.8 |
| 13 |
NESTLE SA |
$111,020.7 |
$81,146.1 |
$29,874.6 |
| 14 |
PARENT UNKNOWN |
$216,899.2 |
$187,334.6 |
$29,564.6 |
| 15 |
NUTRISYSTEM INC |
$35,699.9 |
$7,122.9 |
$28,577.0 |
| 16 |
AMERIPRISE FINANCIAL
INC |
$28,551.4 |
$1,686.2 |
$26,865.2 |
| 17 |
GENERAL MILLS INC |
$183,279.6 |
$157,184.2 |
$26,095.4 |
| 18 |
WHITE MTN INSURANCE
GROUP LTD |
$25,931.2 |
$0.0 |
$25,931.2 |
| 19 |
NEWS CORP |
$138,832.6 |
$113,610.2 |
$25,222.4 |
| 20 |
BERKSHIRE HATHAWAY INC |
$141,967.8 |
$117,847.6 |
$24,120.2 |
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| Source: CAB analysis
of TNS data. |
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