|
| |
 |
 |
 |
Home : CAB Research : Advertising Expenditures
Top 50 Cable Advertisers of '01/'02
TOP 50 CABLE ADVERTISERS OF '01 / '02 |
| RANKED BY $ |
| OCTOBER 2001 - SEPTEMBER 2002 |
| |
|
|
| |
|
|
| RANK |
ADVERTISER |
$(000) |
| 1 |
PROCTER & GAMBLE CO |
$348,312.9 |
| 2 |
GENERAL MOTORS CORP |
$288,898.4 |
| 3 |
AOL TIME WARNER INC |
$258,217.5 |
| 4 |
PHILIP MORRIS COS INC |
$158,732.5 |
| 5 |
PFIZER INC |
$138,735.7 |
| 6 |
AT&T CORP |
$128,555.9 |
| 7 |
GENERAL MILLS INC |
$123,833.9 |
| 8 |
WALT DISNEY CO |
$122,701.3 |
| 9 |
NATIONAL AMUSEMENTS INC |
$121,843.4 |
| 10 |
JOHNSON & JOHNSON |
$119,247.3 |
| 11 |
GLAXOSMITHKLINE PLC |
$114,766.5 |
| 12 |
PEPSICO INC |
$105,097.3 |
| 13 |
SONY CORP |
$104,082.0 |
| 14 |
WORLDCOM INC |
$103,263.7 |
| 15 |
US GOVT |
$102,622.3 |
| 16 |
FORD MOTOR CO |
$100,580.8 |
| 17 |
SEARS ROEBUCK & CO |
$92,483.0 |
| 18 |
MATTEL INC |
$92,047.6 |
| 19 |
TOYOTA MOTOR CORP |
$90,322.4 |
| 20 |
DAIMLERCHRYSLER AG |
$86,003.5 |
| 21 |
DIAGEO PLC |
$85,155.4 |
| 22 |
CLOROX CO |
$80,281.6 |
| 23 |
DELL COMPUTER CORP |
$80,031.3 |
| 24 |
YUM BRANDS INC |
$79,242.7 |
| 25 |
UNILEVER |
$76,865.7 |
| 26 |
VIVENDI UNIVERSAL SA |
$73,724.1 |
| 27 |
HONDA MOTOR CO LTD |
$72,998.6 |
| 28 |
NESTLE SA |
$71,983.3 |
| 29 |
PROGRESSIVE CORP |
$68,081.4 |
| 30 |
WAL-MART STORES INC |
$62,925.3 |
| 31 |
KELLOGG CO |
$62,885.3 |
| 32 |
HASBRO INC |
$62,017.5 |
| 33 |
NEWS CORP LTD |
$56,567.6 |
| 34 |
MARS INC |
$54,917.6 |
| 35 |
WYETH |
$54,198.0 |
| 36 |
VERIZON COMMUNICATIONS |
$53,578.7 |
| 37 |
AMERITRADE HOLDING CORP |
$53,309.8 |
| 38 |
RECKITT BENCKISER PLC |
$50,345.1 |
| 39 |
CASTALIAN MUSIC LLC |
$49,851.9 |
| 40 |
CAMPBELL SOUP CO |
$48,335.4 |
| 41 |
COCA-COLA CO |
$47,620.6 |
| 42 |
SC JOHNSON & SON INC |
$47,569.2 |
| 43 |
MERCK & CO INC |
$47,036.3 |
| 44 |
CENDANT CORP |
$46,599.8 |
| 45 |
GATEWAY INC |
$46,580.6 |
| 46 |
MCDONALDS CORP |
$45,454.0 |
| 47 |
AMERICAN EXPRESS CO |
$45,348.1 |
| 48 |
LOREAL SA |
$44,974.8 |
| 49 |
IBM CORP |
$44,494.3 |
| 50 |
RAZOR & TIE DIRECT LLC |
$43,238.7 |
Source: CAB compilation of AdSpender data
|
|
|
|
