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Home : CAB Research : Advertising Expenditures
Top 50 Cable Advertisers of '04/'05
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| | ADVERTISER | $(000) |
| 1 | PROCTER & GAMBLE CO | 811,139.5 |
| 2 | GENERAL MOTORS CORP | 326,640.8 |
| 3 | TIME WARNER INC | 276,606.2 |
| 4 | GLAXOSMITHKLINE PLC | 225,211.4 |
| 5 | ALTRIA GROUP INC | 224,061.4 |
| 6 | JOHNSON & JOHNSON | 218,500.0 |
| 7 | WALT DISNEY CO | 211,623.2 |
| 8 | DELL INC | 181,182.8 |
| 9 | NOVARTIS AG | 179,885.3 |
| 10 | DAIMLERCHRYSLER AG | 178,481.0 |
| 11 | PUBLIC SERVICE ANN | 171,942.7 |
| 12 | SONY CORP | 169,173.1 |
| 13 | PEPSICO INC | 165,354.1 |
| 14 | PETMED EXPRESS INC | 165,145.3 |
| 15 | GENERAL MILLS INC | 157,676.8 |
| 16 | FORD MOTOR CO | 152,014.9 |
| 17 | NATIONAL AMUSEMENTS INC | 149,134.5 |
| 18 | US GOVT | 144,755.0 |
| 19 | GE GENERAL ELECTRIC CO | 133,574.8 |
| 20 | YUM BRANDS INC | 128,174.4 |
| 21 | PFIZER INC | 125,535.8 |
| 22 | KELLOGG CO | 121,395.6 |
| 23 | BERKSHIRE HATHAWAY INC | 119,038.1 |
| 24 | NEWS CORP | 116,186.0 |
| 25 | HONDA MOTOR CO LTD | 113,182.3 |
| 26 | AT&T INC | 112,403.1 |
| 27 | VERIZON COMMUNICATIONS INC | 108,490.9 |
| 28 | HYUNDAI CORP | 107,155.6 |
| 29 | TOYOTA MOTOR CORP | 105,553.2 |
| 30 | PROGRESSIVE CORP | 100,994.4 |
| 31 | HEWLETT-PACKARD CO | 98,926.6 |
| 32 | MATTEL INC | 98,212.1 |
| 33 | SPRINT NEXTEL CORP | 97,469.0 |
| 34 | SEARS HOLDINGS CORP | 97,063.2 |
| 35 | NISSAN MOTOR CO LTD | 96,429.7 |
| 36 | COCA-COLA CO | 94,293.7 |
| 37 | UNILEVER | 91,747.8 |
| 38 | MCDONALDS CORP | 90,786.3 |
| 39 | AMERICAN EXPRESS CO | 89,097.5 |
| 40 | HOME DEPOT INC | 87,324.5 |
| 41 | MARS INC | 82,040.0 |
| 42 | NESTLE SA | 81,292.8 |
| 43 | LOREAL SA | 80,333.1 |
| 44 | NAUTILUS INC | 78,683.3 |
| 45 | CLOROX CO | 78,246.1 |
| 46 | CENDANT CORP | 77,919.6 |
| 47 | CAPITAL ONE FINANCIAL CORP | 77,751.9 |
| 48 | RECKITT BENCKISER PLC | 77,122.2 |
| 49 | CADBURY SCHWEPPES PLC | 76,217.0 |
| 50 | SC JOHNSON & SON INC | 74,890.3 |
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