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Home : CAB Research : Advertising Expenditures
Top 50 Cable Advertisers of '05/06
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ADVERTISER |
$(000) |
| 1 |
PROCTER & GAMBLE
CO |
$921,449.2 |
| 2 |
TIME WARNER INC |
$314,327.4 |
| 3 |
GENERAL MOTORS CORP |
$297,918.7 |
| 4 |
ALTRIA GROUP INC |
$247,600.2 |
| 5 |
DELL INC |
$226,355.6 |
| 6 |
SONY CORP |
$221,124.3 |
| 7 |
WALT DISNEY CO |
$211,726.0 |
| 8 |
SPRINT NEXTEL CORP |
$211,551.5 |
| 9 |
GENERAL MILLS INC |
$200,895.6 |
| 10 |
GE GENERAL ELECTRIC
CO |
$190,740.4 |
| 11 |
GLAXOSMITHKLINE PLC |
$181,974.5 |
| 12 |
PETMED EXPRESS INC |
$181,016.9 |
| 13 |
US GOVT |
$178,828.3 |
| 14 |
VERIZON COMMUNICATIONS
INC |
$178,308.2 |
| 15 |
PEPSICO INC |
$174,526.5 |
| 16 |
PUBLIC SERVICE ANN |
$165,266.7 |
| 17 |
KELLOGG CO |
$164,367.5 |
| 18 |
DAIMLERCHRYSLER AG |
$163,689.4 |
| 19 |
YUM BRANDS INC |
$161,968.8 |
| 20 |
FORD MOTOR CO |
$160,476.0 |
| 21 |
NATIONAL AMUSEMENTS
INC |
$151,756.2 |
| 22 |
BERKSHIRE HATHAWAY INC |
$151,528.1 |
| 23 |
NEWS CORP |
$148,642.2 |
| 24 |
NOVARTIS AG |
$144,880.5 |
| 25 |
JOHNSON & JOHNSON |
$144,257.1 |
| 26 |
AT&T INC |
$143,564.0 |
| 27 |
PROGRESSIVE CORP |
$133,155.4 |
| 28 |
TOYOTA MOTOR CORP |
$127,030.5 |
| 29 |
HYUNDAI CORP |
$125,797.6 |
| 30 |
PFIZER INC |
$120,689.1 |
| 31 |
NESTLE SA |
$120,131.2 |
| 32 |
HONDA MOTOR CO LTD |
$119,905.9 |
| 33 |
MATTEL INC |
$119,358.6 |
| 34 |
UNILEVER |
$112,070.8 |
| 35 |
NISSAN MOTOR CO LTD |
$107,617.1 |
| 36 |
AMERICAN EXPRESS CO |
$98,863.6 |
| 37 |
BAYER AG GROUP |
$96,864.3 |
| 38 |
MCDONALDS CORP |
$96,230.0 |
| 39 |
NAUTILUS INC |
$94,503.2 |
| 40 |
SEARS HOLDINGS CORP |
$93,510.9 |
| 41 |
ALLSTATE CORP |
$91,739.0 |
| 42 |
CLOROX CO |
$91,394.9 |
| 43 |
CAPITAL ONE FINANCIAL
CORP |
$89,654.8 |
| 44 |
SC JOHNSON & SON
INC |
$83,546.0 |
| 45 |
COCA-COLA CO |
$83,241.2 |
| 46 |
HOME DEPOT INC |
$82,745.9 |
| 47 |
LOREAL SA |
$80,287.7 |
| 48 |
MARS INC |
$79,237.6 |
| 49 |
RAZOR & TIE DIRECT
LLC |
$78,066.0 |
| 50 |
TEXAS PACIFIC GROUP |
$76,205.3 |
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| Source: CAB analysis
of TNS data. |
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