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Home : CAB Research : Advertising Expenditures
Top 50 Cable Advertisers of '00/'01
TOP 50 CABLE ADVERTISERS OF '00 / '01 |
| RANKED BY $ |
OCTOBER 2000 - SEPTEMBER 2001 |
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| RANK |
PARENT COMPANY |
$ (000) |
| 1 |
AOL TIME WARNER INC |
$267,708.9 |
| 2 |
GENERAL MOTORS CORP |
$248,977.8 |
| 3 |
PROCTER & GAMBLE CO |
$248,132.8 |
| 4 |
PHILIP MORRIS COS INC |
$225,469.3 |
| 5 |
AT&T CORP |
$151,436.8 |
| 6 |
PFIZER INC |
$136,986.6 |
| 7 |
WORLDCOM INC |
$127,361.6 |
| 8 |
FORD MOTOR CO |
$123,839.7 |
| 9 |
JOHNSON & JOHNSON |
$123,202.4 |
| 10 |
GLAXOSMITHKLINE PLC |
$122,752.1 |
| 11 |
SONY CORP |
$122,703.9 |
| 12 |
MIND & SPIRIT INC |
$120,292.4 |
| 13 |
WALT DISNEY CO |
$116,595.8 |
| 14 |
DIAGEO PLC |
$111,117.2 |
| 15 |
GENERAL MILLS INC |
$107,547.5 |
| 16 |
DAIMLERCHRYSLER AG |
$101,649.4 |
| 17 |
NATIONAL AMUSEMENTS INC |
$97,855.0 |
| 18 |
MATTEL INC |
$92,963.4 |
| 19 |
PROGRESSIVE CORP |
$88,602.2 |
| 20 |
UNILEVER |
$84,603.8 |
| 21 |
TOYOTA MOTOR CORP |
$83,906.3 |
| 22 |
PEPSICO INC |
$82,327.9 |
| 23 |
US GOVT |
$73,526.3 |
| 24 |
HASBRO INC |
$69,129.2 |
| 25 |
KELLOGG CO |
$68,490.9 |
| 26 |
COCA-COLA CO |
$66,598.4 |
| 27 |
CLOROX CO |
$65,669.5 |
| 28 |
SPRINT CORP |
$64,783.0 |
| 29 |
AMERICAN HOME PDTS CORP |
$64,616.0 |
| 30 |
SEARS ROEBUCK & CO |
$63,317.0 |
| 31 |
VIVENDI UNIVERSAL SA |
$61,231.3 |
| 32 |
TRICON GLOBAL RESTAURANTS INC |
$59,418.9 |
| 33 |
HONDA MOTOR CO LTD |
$58,778.1 |
| 34 |
WAL-MART STORES INC |
$58,052.1 |
| 35 |
CASTALIAN MUSIC |
$57,519.1 |
| 36 |
MCDONALDS CORP |
$56,947.8 |
| 37 |
RAZOR & TIE MUSIC |
$55,063.5 |
| 38 |
PHARMACIA CORP |
$54,915.2 |
| 39 |
NESTLE SA |
$52,038.8 |
| 40 |
MARS INC |
$51,979.5 |
| 41 |
COMPAQ COMPUTER CORP |
$49,082.7 |
| 42 |
AMERITRADE HOLDING CORP |
$48,018.6 |
| 43 |
NEWS CORP LTD |
$45,999.5 |
| 44 |
SCHERING-PLOUGH CORP |
$45,925.0 |
| 45 |
RECKITT BENCKISER PLC |
$44,366.6 |
| 46 |
MERCK & CO INC |
$43,160.9 |
| 47 |
FUJI HEAVY INDUSTRIES LTD |
$43,144.5 |
| 48 |
BERKSHIRE HATHAWAY INC |
$42,864.4 |
| 49 |
NISSAN MOTOR CO LTD |
$41,840.2 |
| 50 |
LOREAL SA |
$41,363.5 |
Source: CAB compilation of AdSpender data
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