| This area contains various formulas you can use for measuring cable audiences. Examples of how to apply these formulas are provided where applicable. |
| |
| • | Audience Measures and Formulas: Part I
Formulas covered in this section include Average Audience, Average Audience Rating %, Rating %, Average Audience Projection, Coverage, HUT and PUT.
| | • | Audience Measures and Formulas: Part II
Formulas covered in this section include Gross Audience, Gross Rating Points, Gross Impressions, Viewers Per Viewing Households, Reach, Frequency, Frequency Distribution, Average Hours of Viewing and other items of interest.
|
|
