| This area contains a wealth of useful research-oriented materials for agencies and/or their clients. |
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2008 TV Facts
This area contains information from the CAB's 2007 2008 TV Facts publication, which highlight Cable's impressive achievements. |
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Advertising Expenditures
This section reviews the top television spending by various
advertising categories and brands on both a quarterly and annual
basis. |
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Media Math
This area contains various formulas you can use for measuring
cable audiences. Examples of how to apply these formulas are
provided where applicable. |
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Primetime Scorecard
This area contains Cable's Primetime performance for 2006. |
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Proprietary Studies
This area contains the latest ground-breaking industry studies
conducted by CAB and/or by CAB in conjunction with leading research
firms. |
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Research Snapshots
This are contains periodic analyses of key marketing groups
and metrics that are of interest to advertisers and their clients. |
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Weekly Audience Measures
Contains detailed summaries of the past week's Primetime and Total Day ratings vs. those of Broadcast for the current TV Season as well as the '06/07, '05/06, '04/05, '03/04 and '02/03 TV seasons. |
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